Senior Director, Ad Sales Planning & Pricing

We’re looking for new team members to join FanDuel Sports Network, the nation’s largest provider of live local sports.
 

As a local sports media platform, we’re proud to be the local media partner for 29 MLB, NHL, and NBA teams, producing and delivering over 3,000 live games and events every year. Whether it’s the heat of a playoff push or the excitement of Opening Day, we’re all about delivering the moments that matter to hometown fans.
 

We’re part of Main Street Sports Group, serving fans in regions across our 15 owned and operated networks. We combine powerful partnerships, cutting-edge streaming technology, and smart distribution to make sure fans can watch their teams how they want, whether that’s through a direct-to-consumer streaming platform or major cable providers.
 

The Position:
FanDuel Sports Network is looking for an experienced Senior Director, Ad Sales Planning and Pricing to add to our roster. Reporting to the SVP of Sales, Revenue Strategy, and Ad Operations this role will spearhead advertising sales planning and pricing across our multi-platform regional sports network. With premium live coverage of MLB, NHL, and NBA games, your mission will be to optimize revenue, guide pricing strategy, and empower our sales force with actionable insights across TV and digital.
 

This is a hybrid position and can be located in Southport, CT or NYC.

The Game Plan:
(What you will do)

• Develop and oversee all pricing strategies for ad sales across linear television and digital platforms

• Build revenue projections, deal models, and inventory utilization reports to guide sales planning

• Collaborate with finance, marketing, research, and content teams to align pricing with audience insights and programming priorities

• Serve as primary liaison between Ad Sales, Finance, and Revenue Operations, ensuring consistent forecasting, rate card integrity, and sales enablement tools

• Manage ad inventory to maximize yield during key sports seasons and marquee matchups

• Provide mentorship and leadership to the Sales Planning team, fostering collaboration and excellence

• Partner with analytics and research teams to evaluate campaign performance and inform future pricing strategy

• Monitor industry trends and competitive landscape to maintain pricing innovation

The Stats:
(What to bring)

• 7+ years of experience in ad sales planning, pricing strategy, or revenue operations within media (TV and/or digital)

• Strong familiarity with sports broadcasting, preferably across major leagues like MLB, NHL, and NBA

• Exceptional analytical and financial modeling skills; mastery of Excel, PowerBI, and forecasting tools

• Leadership experience with a proven track record of driving team performance and cross-functional alignment

• Proficiency in ad tech platforms (WideOrbit, Springserve, Operative, etc.) and digital metrics (CPMs, impressions, video completion rates)

• Collaborative communicator with a strategic mindset and passion for sports and media

Bonus Stats:

• Experience working at a regional sports network or major broadcast group

• Knowledge of audience targeting tools and programmatic buying workflows

• Comfort navigating the fast-paced, ever-evolving media and digital landscape
   

Player Benefits:

• Healthcare Benefits – Start 1st day of employment.
• Wellness Program Incentive
• 401K – Match up to 4%.
• Paid Time Off (Vacation, Personal)
• Company Holidays
• Short-Term & Long-Term Disability Benefits
• Employee Discounts
   

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $170,000 - $180,000.  Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location.
 

FanDuel Sports Network, Independently Owned & Operated by Main Street Sports Group is proud to be an Equal Opportunity Employer.

If you like growth and working with dedicated, enthusiastic over-achievers, you'll enjoy your career with us!

It is the policy of FanDuel Sports Network to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, FanDuel Sports Network will provide reasonable accommodations for qualified individuals with disabilities.