At Ogooga, we’re not just another online marketing company, we’re innovators in the dynamic world of iGaming, leading the way with cutting-edge strategies and campaigns that get noticed. As we grow, we’re looking for a sharp, results-driven Media Buyer
to join our team. You'll play a key role in scaling our performance marketing efforts across Meta and Google Ads, making data-backed decisions that drive serious ROI. If you’re ready to challenge yourself and grow alongside some of the best minds in digital marketing, Ogooga is the place for you!
Role Overview
As a Media Buyer, you'll be at the forefront of our paid media strategies. From crafting laser-targeted campaigns to analyzing data and refining tactics, you’ll have full ownership over making our media spend work harder. You'll leverage your expertise in Meta Ads and Google Ads platforms to maximize visibility, drive conversions, and unlock new growth opportunities.
Key Responsibilities:
🎯 Campaign Strategy & Planning
- Develop comprehensive paid media strategies aligned with Ogooga’s business goals across Meta, TikTok (nice to have), and Google Ads.
- Identify audience segments and build customer acquisition funnels tailored to our verticals.
- Forecast media spend and performance outcomes to inform budgeting and growth projections.
🚀 Campaign Execution & Management
- Set up, monitor, and optimize paid campaigns across Meta (Facebook, Instagram), TikTok, and Google Ads (Search, Display, YouTube).
- Implement rigorous A/B testing on creatives, copy, and audiences to enhance campaign performance.
- Ensure compliance with platform-specific policies and iGaming regulations.
📊 Analytics & Performance Optimization
- Analyze campaign data daily, providing actionable insights and continuous optimizations to exceed performance KPIs (CPC, CPA, ROAS, etc.).
- Collaborate with the Data team for deeper insights and reporting dashboards.
- Report on media spend, conversions, and ROI regularly with clear recommendations for future growth.
🎨 Creative Collaboration
- Partner closely with our in-house creative team to guide the production of high-impact ads tailored for each platform and audience.
- Provide feedback on ad visuals, copy, and landing pages to ensure conversion-driven creative assets.
🌐 Trend Monitoring & Innovation
- Stay updated on the latest trends, algorithm updates, and platform changes across Meta, TikTok, and Google Ads ecosystems.
- Proactively test emerging ad formats and strategies to stay ahead of competitors.
- Share learnings and insights with the wider marketing team to inform broader strategies.
✅ What We’re Looking For
- Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field.
- 4+ years
of hands-on experience in media buying, campaign planning, and optimization.
- Proven expertise with Meta Ads Manager, TikTok Ads Manager (nice to have), and Google Ads.
- Proficiency with Meta Business Suite
for advanced audience targeting and performance tracking.
- Strong analytical mindset with the ability to interpret data and translate it into strategic actions.
- Experience in iGaming, e-commerce, or other policy-restricted industries is a strong plus.
- Excellent English communication skills, both written and verbal.
- Passion for performance marketing and a growth-hacker mentality
What we bring to the table:
- A fun, flexible, relaxed and inclusive work environment;
- A fast-growing company environment, which also means huge personal growth potential and new, challenging projects to work on;
- Team outings and fun company events;
- Company anniversary and performance bonuses to keep you motivated and happy.
- Medical coverage to to ensure your well-being;
- Paid confidential counseling sessions;
- Budget to spend on Benefits Platform;
- Hybrid work schedule, only 2 days from the office - Bucharest Office;
Why Join Us?
At our company, you'll be part of a vibrant, young team where your insights directly influence our strategic direction in the exciting world of i-gaming. Enjoy a dynamic work environment that values creativity, collaboration, and growth. Ready to make a real impact? Apply now and let’s turn data into action together!