Marketing Lead – LATAM

We are seeking a results-driven Marketing Lead to oversee and scale performance marketing initiatives across LATAM markets. This role is focused on accelerating sustainable growth through data-driven acquisition, retention, and conversion strategies. The ideal candidate combines strategic thinking with hands-on campaign management and has a strong understanding of regional market behavior, digital marketing trends, and customer lifecycle optimization.

Responsibilities

• Manage and optimize multi-channel user acquisition campaigns across paid social, PPC/search, affiliate networks, influencer collaborations, display/programmatic advertising, and other digital traffic sources
• Monitor, analyze, and improve key performance indicators including CAC, CPA, ROAS, FTDs, retention, conversion rates, churn, and customer lifetime value (LTV)
• Identify emerging growth opportunities, audience segments, and high-potential markets throughout the LATAM region
• Collaborate closely with CRM, product, creative, content, design, and affiliate teams to improve funnel efficiency and maximize user engagement
• Lead A/B testing initiatives for landing pages, ad creatives, messaging, funnels, and promotional campaigns to drive stronger conversion performance
• Use analytics, attribution modeling, and customer behavior insights to make agile optimization decisions and improve campaign profitability
• Oversee marketing budgets, ensuring efficient allocation of spend and scaling of high-performing campaigns
• Conduct competitor analysis and stay current on industry developments, digital marketing trends, and regional regulatory updates
• Support the creation of localized marketing strategies tailored to specific LATAM countries, audiences, and cultural nuances
• Ensure brand consistency and effective messaging across all acquisition and retention channels
• Work with reporting dashboards and marketing automation tools to evaluate campaign effectiveness and support strategic decision-making

Experience

• 5 + years proven experience in performance marketing, digital growth marketing, or user acquisition roles
• Strong understanding of paid media strategy, conversion optimization, and customer retention marketing
• Experience within iGaming, online casino, sports betting, or related high-growth digital industries is highly preferred
• Deep knowledge of LATAM consumer behavior, digital ecosystems, media buying channels, and regional market trends
• Experience managing full campaign lifecycles
• Demonstrated success in scaling campaigns with measurable ROI and profitability targets
• Hands-on experience with analytics platforms, attribution tools, tracking systems, and campaign reporting dashboards
• Strong knowledge of SEO/SEM principles, paid social advertising, affiliate marketing, influencer marketing, and funnel optimization
• Experience with marketing automation, CRM platforms, audience segmentation, and lifecycle marketing strategies
• Commercially minded with strong analytical and problem-solving skills
• Ability to work in a fast-paced, performance-focused environment with a test-and-learn mindset
• Excellent communication, collaboration, and project management abilities
• Spanish and/or Portuguese language proficiency is considered an advantage