Website Operations & Optimization Manager

At Aristocrat, we believe in bringing joy to life through the power of play! We are seeking an exceptionally skilled Website Operations and Optimization Manager to join our ambitious team. This role is crucial in improving our digital presence and ensuring a flawless user experience across our Adobe website ecosystem. You will operate independently, proactively find opportunities for improvement and drive world-class web performance. 

The ideal candidate is skilled in managing adobe website platforms, performance optimization, technical SEO, and user experience improvements. This role is not a traditional digital marketing position. It is a hands-on role suited for a technically minded website operator who enjoys delivering outstanding digital experiences through ongoing optimization and operational excellence. 

What You'll Do

• Own and proactively drive the website roadmap, seeing opportunities to boost user experience, performance, search visibility, accessibility, and operational efficiency.
• Manage and refine Adobe Experience Manager (AEM) websites, using Edge Delivery Services to promote scalable and efficient web experiences.
• Complete hands-on website updates, improvements, and frontend optimizations using HTML, CSS, and JavaScript.
• Partner cross-functionally with marketing, product, analytics, technology, and external partners to implement and improve digital experiences.
• Lead ongoing website optimization initiatives focused on UX, engagement, conversion performance, and discoverability.
• Drive technical SEO initiatives including structured data, AEO, GEO, metadata strategy, and AI discoverability guidelines.
• Support Adobe Commerce optimization efforts, including merchandising and digital customer experience improvements.
• Track and optimize Core Web Vitals, Lighthouse scores, analytics configurations, and website tracking results.
• Maintain website governance standards, accessibility compliance, operational health, and content quality across digital properties.
• Serve as the primary point of contact for website operations and optimization initiatives across internal collaborators and external partners.
• Coordinate content publishing and ensure alignment with brand standards, user experience guidelines, accessibility requirements, and platform governance.
• Ensure all web and digital activities align with relevant regulations, standards, and internal compliance requirements.
• Stay informed on evolving web technologies, Adobe platform capabilities, SEO trends, search developments guided by AI, and digital experience guidelines.

What We're Looking For

• 5+ years of hands-on experience managing and optimizing enterprise websites or digital experience platforms.
• Extensive knowledge of Adobe Experience Manager (AEM) is essential.
• Experience with Edge Delivery Services (EDS) and Universal Editor is helpful.
• Experience working with the Adobe ecosystem 
• Solid frontend technical expertise encompassing HTML, CSS, and JavaScript.
• Experience with Git/GitHub workflows and modern web publishing processes.
• Strong knowledge of technical SEO, structured data implementation, search optimization, and website discoverability guidelines.
• Experience in tracking and optimizing website performance measurements including Core Web Vitals, Lighthouse, analytics, and tracking implementations.
• Ability to independently manage priorities and actively promote improvements in a highly hands-on environment.
• Strong analytical, troubleshooting, and problem-solving skills.
• Excellent collaboration and communication skills with the ability to work effectively across technical and non-technical teams.
• Experience in gaming, entertainment, or consumer digital experiences is an advantage.

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V

• World Leader in Gaming Entertainment

• Robust benefits package

• Global career opportunities

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

Pay Range

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

Additional Information