Senior Web Content Manager

Senior Web Content Manager

Senior Digital & Social Content Manager (M)

Job Title: Senior Web Content Manager

Location: Ceuta

Grade: M3.1

PokerStars SEU: A growth story you can be part of

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.

  

As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale. 

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in. 

Build the life you want, while making your mark on the future of PokerStars SEU. 

Role Overview

In the role of Senior Web Content Manager for PokerStars.es, you will oversee the content strategy for the Spanish market from start to finish. You will lead all customer-facing communications on the website, email, push, and in-product channels.

You will define the long‑term content vision, lead a cross‑functional content ecosystem, and ensure that all communications deliver commercial impact, regulatory compliance, and a best‑in‑class customer experience.

This role requires a seasoned content leader with strong commercial instincts and extensive knowledge of the Spanish iGaming landscape. The capacity to engage and persuade senior partners across PokerStars Southern Europe is essential.

What you’ll do

Website Content Strategy, Product Releases & Leadership

• Develop and own the Spanish website content strategy, ensuring alignment with commercial priorities, brand positioning, and regulatory frameworks.
• Coordinate with Commercial and CVM the planning and execution of multi‑channel communication frameworks across all customer touchpoints.
• Build and maintain a strategic content roadmap that supports acquisition, retention, and reactivation objectives.
• Ensure the adequate exposure of the Casino games coordinating with the Casino product team the release of all new games added to the portfolio, as well as with Commercial is positioning.
• Coordinate with the Sportsbetting product team the localization and optimal release of all markets and new features added to the sportsbook product.
• Champion the Spanish tone of voice and ensure consistent application across all channels and teams.

Web Content Operations & Execution

• Oversee the full web content lifecycle, for all gaming verticals.
• Provide senior‑level direction to Copywriters, Studio, Website, and Channel Teams, ensuring briefs are clear, timely, and aligned with SLAs.
• Write and refine high‑impact Spanish content when needed, setting the standard for quality and brand consistency.
• Ensure seamless integration of content with broader marketing, CVM, and commercial initiatives.

Compliance & Governance

• Act as the senior guardian of Spanish regulatory compliance across the website.
• Partner closely with Legal, Compliance, and Responsible Gaming teams to ensure all website content meets local requirements.
• Implement and oversee robust quality assurance processes to mitigate risk and maintain brand integrity.
• Stay ahead of regulatory changes and proactively adapt content strategies.

Performance, Insights & Optimization

• Own the content performance framework, defining KPIs and measurement standards.
• Lead A/B testing programs to optimize messaging, engagement, and conversion.
• Use customer insights, behavioural data, and market trends to refine content strategies and improve effectiveness.
• Present performance updates and strategic recommendations to senior leadership.

Stakeholder & Team Leadership

• Act as the senior content partner to Commercial, Network, Marketing, and Product teams.
• Collaborate with design and creative teams to ensure cohesive storytelling and impactful visual communication.
• Influence cross‑regional collaborators within PokerStars Southern Europe to drive alignment and share standard processes.
• Mentor and support junior content team members, fostering a culture of creativity, accountability, and continuous improvement.

What you’ll bring

Essential

• Native‑level Spanish with exceptional written communication skills.
• 5–7 years of content leadership experience, ideally within gaming, gambling, or a similarly regulated industry.
• Proven ability to lead multi‑vertical website content strategies at scale.
• Strong understanding of the Spanish market, cultural nuances, and player behaviours.
• Experience with content management systems, CRM platforms, and marketing automation tools.
• Deep knowledge of Spanish gambling regulations and responsible gaming requirements.
• Demonstrated ability to influence senior partners and drive cross‑functional alignment.
• Understanding of poker, casino products and/or sportsbetting.

Desirable

• Experience with PokerStars or other major iGaming brands.
• Experience managing or mentoring content teams.

Key Competencies

• Critical Thinking: Ability to define long‑term content direction that drives business growth.
• Commercial Savvy: Skilled at creating content that supports revenue, retention, and engagement goals.
• Creative Leadership: Sets the bar for copy excellence and inspires high‑quality output.
• Regulatory Rigor: Deep commitment to compliance and responsible gaming standards.
• Data‑Driven Approach: Uses insights to guide decisions and optimize performance.
• Influential Collaboration: Strong stakeholder management and cross‑functional leadership.
• Agility: Thrives in a fast‑paced, evolving environment.

What you’ll get: 

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life assurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/