Content Writer - Portugal

Job Title: Content Writer

Location: Malta

Grade: I3.2
 

PokerStars SEU: A growth story you can be part of

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.

As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead groundbreaking projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.

Build the life you want, while making your mark on the future of PokerStars SEU.
 

Role Overview

We are looking for an experienced and creative Portuguese Content Writer with a strong focus on customer marketing and engaging marketing acquisition content. This individual will be responsible for creating compelling, engaging, and culturally relevant content tailored for our PT speaking audience.

The ideal candidate will have a passion for writing poker and casino content, deep knowledge of the customer journeys and the ability to produce content that resonates with customers at different life stages.

This role requires a blend of content writing skills, marketing knowledge, customer marketing knowledge and an understanding of customer behaviour.
 

What you’ll do:

• Content Creation: Develop high-quality, customer-centric written content in Portuguese for various customer marketing channels, including email, push, banners, websites, landing pages, product and more. The content should be aligned with customer needs, problems, and interests.
• Market Analysis: Stay ahead of Portuguese market trends, contemporary language trends, and competitor activity to keep our brand embracing the latest advancements.
• Customer Journey Mapping: Support in the creation of targeted content that speaks to customers at different stages of their journey, from awareness through to online play and retention.
• Brand Voice & Tone: Maintain consistency in messaging, ensuring that all content reflects the PokerStars Portuguese Tone of Voice, adapting to the customer segment and more recent insights available to you. Own the Portuguese Style Guide, collaborating with other teams to ensure this is embedded across all Portuguese Content.
• Collaboration with Marketing Teams: Work closely with the Marketing Team, Customer Marketing Squad, Brand Team and Localisation Team alongside wider organisation teams (e.g., Generosity, Insights etc.) to develop content plans and ensure alignment with overall marketing activities and business goals
• SEO and Optimization: You will be asked to contribute to the creation of SEO content for Portugal, following guidelines to improve content visibility in search engines and ensure high engagement across digital platforms. You will be required to optimize content for specific customer segments, bringing to bear analytics to understand performance.
• Content Localization: Ensure that content resonates with the regional diversity of Portuguese speaking audiences and with the audience segmentation you are communicating to.
• Customer Feedback Integration: Use customer insights, feedback, and data analytics to continuously refine content and make data-driven decisions to improve customer engagement and retention.
• Compliance & Regulation: Ensure all content adheres to the legal requirements set by SRIJ (Serviço de Regulação e Inspeção de Jogos) and promotes Responsible Gambling.
• Campaign Support: Assist in the development of customer-centric customer marketing campaigns, providing relevant content for promotions, new products and seasonal marketing initiatives.
• Performance Reporting: Track the success of communications, monitor important measures, and adjust plans based on performance data.
   

What you’ll bring:

Experience:

• Proven experience in content writing, with a focus on customer marketing. Experience in writing poker and/or casino content hugely beneficial.
• Experience writing in Portuguese for various audiences, particularly in the context of customer marketing and customer engagement.
• Familiarity with SEO principles and content optimization techniques.
• Knowledge of content management systems (CMS), ContentStack and workflow tool Jira a huge plus.

Skills:

• Native or near-native proficiency in Portuguese with exceptional writing, grammar, and proofreading skills.
• Fluent in English.
• 1–3 years of experience in Content Writing, Copywriting, or Journalism (iGaming experience is a massive plus).
• Strong understanding of customer personas, buyer behaviors, and the customer journey.
• Creative, with the ability to develop fresh and engaging content that resonates with target audiences.
• Attention to detail, with a focus on producing error-free and high-quality content.
• Strong organizational skills, with the ability to manage multiple projects and meet deadlines.
   

What you’ll get:

Malta:

• Discretionary annual performance bonus
• 30 days paid leave
• Health and dental insurance for you, your partner and your children (if you all live at the same address)
• Personal life assurance and partial & permanent disability insurance
• The option to join our company pension scheme
• A personal interest allowance to let you learn something new or pursue a hobby
• Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
• Access to an on-site gym.
   

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you have to do is email us at talent@flutterint.com.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/