Senior Social Media Manager (Global Markets)

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department:  Digital team – Social Media

Reporting to:  Head of Social Media

Location:  London

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us to facilitate and execute Betway’s social media strategy across multiple regions, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports and casino offerings. This role will be pivotal in shaping Betway’s voice and presence across platforms, ensuring alignment with brand values and regulatory standards.

At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. Betway’s social media channels are a vital part of our mission to become the #1 sports betting brand in the world.

As a Senior Social Media Manager, you’ll be at the heart of our digital presence - bringing the biggest sporting and cultural moments to life across our platforms. You’ll shape how fans experience Betway online, ensuring our voice is bold, engaging, and always ahead of the game.

We require a dynamic, innovative and driven candidate, who is a sports guru capable of cementing us as a thought leader in the industry. The perfect candidate will also understand the casino product and be able to turn insights into actions and identify key opportunities to amplify Betway’s presence.

Betway has a roster of global ambassadors and partnerships that you will be working closely with, this includes; Thierry Henry, Ottawa Senators, Williams F1 team, Golden State Warriors, Philadelphia 76ers, Arsenal, Man City, Chelsea, Atletico Madrid and many more.

What you’ll be doing

As part of your role, your responsibilities will include:

• Strategic leadership across all social media platforms.
• Implement the global social media strategy across sports & casino verticals.
• Assist the HOS in expanding Super Group’s social ecosystem.
• Align content and campaigns with broader marketing goals and brand positioning.
• Content & Campaign management – utilise productivity tools and smart planning to deliver relevant, timely and engaging content.
• Boosting and paid campaign support to achieve business objectives and KPIs.
• Curate and schedule high-impact content across all platforms (Meta, Snapchat, X, TikTok, YouTube).
• Collaborate with design and wider social media teams to produce engaging multimedia assets.
• Lead real-time and reactive coverage of major sporting events and cultural moments.
• Community Management – Daily ‘fan-first’, human approach to solving problems and nurturing our audience. Working with the Customer Service team to enable an efficient system to resolve issues fast.
• Reporting and tracking KPIs – Collect and analyse performance data to optimise the strategy for maximum performance. Providing actionable recommendations based on insights and expertise to the HOS.
• Stakeholder collaboration with global teams including Marketing, Digital, Social Media and Sponsorship.
• Brand Guardian – work closely with the compliance and legal teams to ensure that output is always compliant with the market regulations and responsible gaming standards.
• Develop influencer marketing strategies - Liaise with influencers, partnerships and external agencies.
• Maintain brand values, tone of voice and consistency across all social media channels.
• Always uphold and protect Betway’s brand integrity.
• Curate and lead social activations around key events.
• Ensure consistency between Social Media content strategy and Paid Social strategy for a full-funnel approach.
• Analytical focus > Conduct post-campaign performance analysis and evaluation.
• Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.
• Stay updated on industry trends, innovations and technological advancements.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Proven success managing social media for a B2C brand, ideally in sports, entertainment, gaming or betting.
• Deep understanding of sports culture and fan behaviour.
• Data-driven mindset with proficiency in analytics platforms and reporting.
• Strong copywriting and storytelling skills with the ability to convey complex ideas clearly and effectively, alongside a flair for engaging digital audiences.
• Proficiency in social media management tools & platforms.
• Ability to thrive in a fast-paced environment, balancing multiple priorities.
• Proven record of participating in successful social media content/campaigns for a brand.
• Experience in conceptualising content ideas and briefing creatives to a design team. 
• Flexible to work outside standard working hours when required.
• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals & KPIs.
• Exceptional attention to detail, ensuring high standards of quality in all outputs.
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
• Understanding of influencer marketing and management.

Desirable skills you’ve got up your sleeve

It would be great if you also have some the following skills:

• 5+ years experience in Social Media Management, ideally within the sports marketing or igaming industry.
• Familiarity with advertising and gaming regulations (UKGC, ASA, AGCO, ETC).
• Creative flair with a sharp eye for trends & audience insights.
• Passion for sports and casino gaming.
• Experience executing paid campaigns and boosts.
• Degree in marketing or related online qualification.
• Meta, Snapchat and other Social Media platforms Ads certification.
• Understanding of online marketing technical aspects (e.g., tracking, analytics tools).
• Strategic thinking with hands-on execution ability and good organisational skills.

Bonus points:

• Bilingual proficiency (English/French).
• Familiarity with Digital Marketing channels such as SEO with content amplification strategies.
• Experience leading production teams to create quality content and campaigns.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Vitality Health Care
  • Unum Dental
  • Life Assurance & Income Protection
  • Tusker car scheme
  • Cycle to Work
  • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 20 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!