Senior Manager - Partnership Evaluation & Measurement

What we’re building 

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team passionate about learning, operating, and creating innovative products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we always act authentically.  

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps into a brand known worldwide as a leader in gaming, entertainment, and hospitality. We’re bringing that legacy into the digital space — ready to join us? 

What’s the position?

The Senior Manager – Partnership Evaluation & Measurement is the backbone that supports the strategic direction for existing and new partnerships for Hard Rock Bet.

You will lead partnership valuation, performance measurement, deal modeling, and asset optimization across our portfolio of sports and entertainment partners, including teams, leagues, talent, and major events.

This role bridges quantitative modeling, strategic evaluation, and creative problem-solving — to determine the true value of every asset, every opportunity, and every partnership we invest in. You will create and refine the frameworks that guide how Hard Rock Digital evaluates, negotiates, optimizes, and measures partnerships across teams, leagues, talent, and major events.

You’ll partner closely with Partnership Marketing, Brand, Insights, Analytics, User Acquisition, Promotions, Omni-Channel, VIP and agency partners to build a holistic measurement ecosystem that informs smarter decision-making and fuels how we invest across sports and culture.

What You’ll Do

• Lead valuations of new partnership proposals using bottom-up and top-down methodologies, asset mix assessment, FMV benchmarking, and financial modeling

• Analyze proposals across sports and entertainment partnerships, including  teams, leagues, major events and talent to determine financial value, projected return and strategic impact

• Develop target spend recommendations rooted in asset value, market benchmarks, business potential, and Hard Rock Bet’s marketing strategy

• Build deal-shaping recommendations for existing and prospective partnerships including asset swaps, deal restructuring, added-value opportunities, and negotiation strategies

• Create valuation frameworks that blend quantitative outputs with qualitative factors such as brand fit, cultural relevance, and storytelling potential 

• Maintain a consistent rate-card approach across categories: signage, digital, IP, content, hospitality, social, experiential

• Own partnership performance dashboards and reporting frameworks across the entire portfolio

• Evaluate full funnel, cross-channel partnership activation impact, including brand awareness, lift, favorability, down to lower funnel performance, including digital performance channels, CRM, on-site engagement, in app and more

• Deliver ongoing performance readouts and quarterly business reviews for leadership

• Assess current partner asset utilization and effectiveness; identify gaps, inefficiencies, and growth opportunities

• Support Partnership Marketing team with actionable insights that strengthen creative strategy and activation planning

• Work closely with Partnership Marketing to inform renewal strategies, optimization plans, and activation priorities

• Support Business Development with analysis for potential new markets, teams, or talent deals

• Create and evolve a centralized, full-funnel partnership valuation and measurement framework that blends quantitative and qualitative performance metrics with qualitative strategic context (including brand fit, cultural alignment, and creative storytelling potential), integrates brand and performance metrics through partnership dashboards and tools, and informs optimized asset mixes, deal valuation, and investment decisions across existing and prospective partnerships when recommending whether to pursue, negotiate, or decline new opportunities

• Partner with Creative/Brand teams to ensure assets are leveraged for storytelling impact

• Improve how Hard Rock Digital collects, analyzes, and distributes partnership performance data

Our Ideal Candidate

You’re equal parts strategist and analyst - someone who loves digging into the numbers but also understands fandom, cultural resonance, and brand value. You’re confident in making recommendations, simplifying complexity, and presenting insights clearly to both marketers and executives.

What are we looking for?

• 6-8+ years of partnership analytics, sponsorship valuation, sports marketing strategy, or related experience

• Bachelor’s degree in Marketing, Communications, Sports Management, or related field

• Deep understanding of sponsorship assets, valuation methodologies, and cross-channel marketing impact

• Strong financial modeling skills and experience building ROI frameworks

• Ability to translate data into clear insights and actionable recommendations

• Strong communicator with exceptional organizational skills 

• Ability to balance fast-paced, evolving environments and juggle multiple priorities

• Excellent communication and relationship building skills

• Passion for sports, sports betting, entertainment, and culture

What’s in it for you?

We offer our employees more than just competitive compensation and benefits. Our team benefits include, but are not limited to: 

• Flexible vacation allowance.  

• Remote: Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Davie, FL headquarters at least twice a year, or a hybrid arrangement

• Innovative Environment: Join a team that thrives on pushing boundaries.

• Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth. 

• Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives. 

• Backing of a globally recognized brand and enterprise-level resources 

Roster of Uniques  

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where, regardless of background or beliefs, you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).