Coordinator - Influencer Marketing

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

The Coordinator – Influencer Marketing role is hands-on, detail-heavy, and requires someone who is naturally curious about why creators behave the way they do, what makes content perform, and how to keep dozens of moving pieces steady during live sports moments. You’ll work inside the day-to-day rhythms of Hard Rock Bet’s creator ecosystem — supporting everything from outreach and onboarding to content checks, compliance routing, real-time monitoring during live events, and the operational steps that get each activation ready for go-live. You’ll assist in executing the day-to-day influencer program with a focus on brand alignment, accuracy, and creative storytelling, ensuring every piece of content is supported, documented, compliant, and able to reach fans authentically and responsibly.

This position is best suited for someone who genuinely enjoys the “in-between” work: the conversations, the clarifications, the last-minute adjustments, and the judgment calls that come with creators, sports, and fast-moving culture. You’ll be exposed to cross-functional decisions, sensitive timelines, and creator nuances that require good instincts and a willingness to learn from context — not just direction. If you’re organized, proactive, culturally fluent, and excited to work in an environment where priorities shift based on live sports, creator schedules, and platform trends — and if you naturally notice small details, keep track of scattered information without being asked, and understand how creators actually operate behind the scenes — you’ll fit in well.

Key Responsibilities

Influencer Coordination & Relationship Management

• Identify creators who actually fit our brand by looking beyond follower counts — tone, habits, content patterns, audience alignment, and platform behavior all matter here.

• Maintain regular communication with creators, agencies, partners, managers, and the like- especially when the situation is ambiguous, schedules shift, or expectations need recalibrating.

• Serve as a dependable point of contact who creators feel comfortable coming to with questions — even the unglamorous logistical ones. Ensure creators feel supported, informed, and aligned with brand and regulatory standards and expectations.

Campaign Execution & Operations

• Assist in shaping briefs that make sense for the creator’s voice and the campaign’s objectives across sportsbook and casino moments - from tentpole sports events to product launches - even when those two things pull in different directions.

• Keep content calendars, timelines, compliance windows, and asset delivery organized in a way that anticipates problems before they surface.

• Track posts during live go-times (sports, casino moments, cultural events) and be ready to escalate when something looks off or out of alignment.

Content Review & Storytelling

• Support creative ideation and evaluate creator submissions of influencer content for nuance — the tone, the wording, the pacing, the implications — not just whether it “checks the box.”

• Catch details that automated systems usually miss: subtle phrasing issues, missed disclosures, cultural references that don’t land, or violations of responsible gaming expectations.

• Integrate creator-focused storytelling into collaborations with Hard Rock Bet’s partnerships - including teams, athletes, entertainers, events, and tentpole moments - through narratives that feel natural to fans; not like forced talking points.

Performance Tracking & Reporting

• Monitor performance, metrics, and analytics with an eye toward why something happened — not only what the numbers say.

• Document patterns and compile structured reports: creators who consistently deliver under pressure, formats that work for specific sports, moments that resonate, insights, and more.

• Maintain organized internal documentation- talent lists, contacts, contracts, and campaign logs in a way that helps the team make better decisions next month — not just this week.

Cross-Functional Collaboration

• Work closely with Social, Creative, Partnerships, Marketing, PR, and Product teams to ensure influencer activations support broader brand and business objectives.

• Align influencer content with social strategies, marketing campaigns, and responsible gaming initiatives — then factor those into your daily decisions.

Trend Monitoring & Creative Ideation

• Stay ahead of creator economy shifts, platform updates, and cultural moments within sports and gaming by actually observing what creators are doing, inventing, and reacting to.

• Pitch timely creator-led ideas that amplify Hard Rock Bet’s brand based on instinct, observation, and cultural read - not just surface-level “trends” and that resonate with fans and bettors.

What are we looking for?

• 1-3 years of experience in influencer marketing, talent management, or digital partnerships (sports, betting, fantasy sports, entertainment, gaming, or similar consumer brands preferred).

• Familiarity with creator marketing tools, social platforms, and influencer campaign workflows.

• Comfortable evaluating creators/creator campaigns using both data (performance, audience, metrics) and instinct (tone, behavior, fit).

• Ability to juggle multiple creator relationships and manage deliverables without losing track of the details.

• Understanding of social analytics, influencer KPIs, and performance frameworks.

• Genuine passion for sports and/or gaming & casino content, with the ability to connect influencer content to fan behavior and cultural moments.

• Highly organized, detail-oriented, and comfortable navigating a fast-paced schedule shaped by live sports timing.

• Excellent written and verbal communication and a strong sense of brand voice and visual identity.

• Creative, collaborative, and proactive with an interest in the creator world as it actually works, not just how it looks online.

• Local to Florida (especially South Florida) is highly preferred.

• Some nights and weekends are required based on the sports calendar.

• Experience producing/editing creator-style content (short-form video, UGC, social-first) is a plus.Experience using AI tools for ideation or content-building (ChatGPT, Midjourney, Runway, ElevenLabs, Sora, etc.) is a plus.

What’s in it for you?

We offer our employees more than just competitive compensation.

Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Flexible work-from-home or office hours

• Startup culture backed by a secure, global brand

• Opportunity to help shape the future of the Sportsbook and Casino product

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where — regardless of background or beliefs — you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).