Senior Manager, Marketing Analytics - Cross-Channel Analysis

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

About the Role

We are seeking a strategic and business-oriented Senior Manager of Marketing Analytics to lead our cross-channel performance measurement and business impact team. This role is focused not just on metrics, but on shaping strategy across our verticals – sports and casino – by aligning marketing analytics with key business outcomes such as revenue, retention, and user lifetime value.

This leader will play a critical role in helping the organization compare performance across marketing channels, determine incremental impact, and provide strategic guidance to teams including integrated marketing, trading, and finance. While modeling support (e.g., MMM, attribution) will be executed in partnership with a dedicated data science team, this role will lead the business framing, interpretation, and communication of results.

The ideal candidate brings deep experience in B2C marketing analytics, a strong commercial mindset, and a track record of working cross-functionally to influence business decisions.

What You’ll Do

• Hire and mentor a team of high-performing analysts and senior analysts

• Prioritize analysis work for maximal impact on stakeholder decision making and key business metrics

• Collaborate with the data science team to define business requirements for attribution and incrementality models

• Lead interpretation and stakeholder communication of model outputs to drive actionable insights and strategy

• Partner with data science to guide how MMM informs budget allocation across channels, verticals, and key campaigns

• Provide deep performance insights and strategic recommendations for our two core verticals

• Serve as a key analytics partner to teams such as integrated marketing, trading, and product, helping them tailor strategies for high-impact moments (e.g., tentpole events, seasonal campaigns)

• Work with data science to assess downstream value and user quality by channel and acquisition source

• Partner with product, data science, and finance to ensure marketing performance is integrated with broader user behavior and financial metrics

• Create top-down dashboards and insights to communicate marketing’s role in driving business KPIs to senior leadership

What are we looking for?

• 5–8 years of experience in marketing analytics, growth analytics, or business intelligence, preferably in a B2C online business

• 3+ years of people management experience with a proven ability to lead and develop analytics talent

• Strong business acumen with a demonstrated ability to influence cross-functional stakeholders through data

• Experience with attribution modeling, LTV analysis, and experimental design (execution or partnership)

• Proficiency with SQL and BI tools (e.g., Looker, Tableau); experience collaborating with data scientists using Python/R and statistical modeling frameworks

• Ability to think strategically across business units and translate performance insights into actionable recommendations

• Long-term vision for how to leverage automation and AI for improved efficiency and business performance

• Experience in performance-driven and/or regulated industries such as sports betting, gaming, fintech, or healthtech.

• Familiarity with tentpole campaign strategy and lifecycle-based marketing planning.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).