Senior Data Analyst - Marketing

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

About the Role

We’re looking for a number of Senior Data Analysts who thrive not just on analyzing data but on shaping decisions. In these roles, you’ll work closely with stakeholders from our marketing team to surface insights, pressure-test assumptions, and influence the direction of campaigns and strategic initiatives.Our ideal candidate is a thought partner — someone who challenges questions, frames problems clearly, and drives action.

What You’ll Do

• Drive Insightful Analyses: Investigate marketing performance with a focus on meaningful, interpretable takeaways
  

• Act as Strategic Partner: Work directly with marketing leads to frame business questions, identify metrics that matter, and influence key decisions
  

• Build Tools & Reporting: Design and maintain dashboards and recurring reports that balance self-serve utility with strategic relevance
  

• Support Experimentation: Partner with marketing teams to design A/B tests and geo tests to analyze incrementality, attribution, and campaign effectiveness
  

• Cross-Functional Collaboration: Collaborate with data science and data engineering to ensure consistency in definitions, models, and metrics
  

• Mentor and Upskill: Help elevate the team by sharing knowledge, coaching junior analysts, and contributing to best practices in analysis and communication
  

What are we looking for?

• 3+ years of analytics experience

• Advanced SQL skills; experience with BI tools (Looker, Tableau, etc.); bonus for Python or R proficiency

• Strong critical thinking and problem-framing ability — not just answering questions but helping others ask the right ones

• Excellent communication skills — ability to distill complex analysis into compelling narratives for non-technical stakeholders

• Intellectual curiosity, business acumen, and a willingness to challenge assumptions constructively

• Experience in a fast-paced, data-rich environment — ideally consumer tech, mobile apps, or online gambling

• Knowledge of advanced statistical concepts and techniques

• Someone who actively uses AI to increase their effectiveness in their day-to-day life and their work

• Experience ideally in marketing, digital media, or gaming/gambling

• Knowledge of attribution modeling tools

• Familiarity with concepts like attribution, incrementality, LTV, customer segmentation, and marketing funnel metrics

• Familiarity with experimentation platforms or statistical testing

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).