Senior Copywriter – Betway Africa Job Specification

Job Title:

Senior Copywriter

Department:

Creative

Reporting to:

Copy Lead

Who We Are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. Our journey at Betway Africa started in 1999 with a handful of brilliant individuals and some very big-picture thinking. Today, we are an ever-growing community of 1000+ talented and exceptional people working at the forefront of a vast and competitive global market. Our expertise spans marketing, customer service and technology.

Why We Need You

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As our Senior Copywriter, you will play a critical role in producing compelling, high‑quality content that elevates our brand across all markets. You’ll own the creation of high‑level, large‑scale, original and memorable work across multiple platforms. You’ll collaborate closely with the Head of Studio, Studio Leads, Designers, Traffic, Marketing teams, and wider business stakeholders to ensure creative outputs consistently meet business requirements and push us into new, exciting directions.

Your creativity, leadership and ability to drive best‑in‑class copy standards will help us move faster, innovate smarter and stay ahead of the game.

What You’ll Do

You’ll take ownership of creative work that shapes our competitive edge, including:

Collaboration & Communication

• Work collaboratively with designers, team leads and cross‑functional teams to understand objectives.

• Engage with in‑country copywriters for translations and localisation.

• Build and maintain strong relationships across the Creative Studio and wider business.

Content Creation & Development

• Create diverse, high‑quality content for Conversion, Retention, Affiliate, Brand, New Markets, Product, Call Centre and CSI.

• Lead high‑level creative development for major campaigns and branding initiatives.

• Develop ATL and brand content for TV, radio, outdoor and other large‑scale channels.

• Deliver work that is CI‑compliant and aligned with the Betway tone of voice.

Mentorship & Leadership

• Coach, guide and mentor junior and mid-level copywriters.

• Uphold high standards of writing and ensure consistency across all outputs.

• Share best practices and encourage innovative thinking across the team.

Quality Control

• Ensure accuracy of language, spelling, punctuation and grammar across all content.

• Proofread campaigns and maintain the highest quality standards.

• Check links, naming conventions and compliance across all deliverables.

Performance Review & Improvement

• Analyse copy performance and adjust content strategies where needed.

• Use data insights to refine guidelines and produce more effective copy.

Agility & Project Management

• Manage multiple deadlines and deliver high-quality work within tight timeframes.

• Adapt quickly to urgent business needs and reprioritise work where necessary.

• Work closely with Traffic to ensure deadlines are met.

Innovation & Creative Development

• Stay updated on industry trends, tools, techniques and best practices in copywriting.

• Proactively create fresh, original work and develop ideas beyond the brief.

• Attend brainstorms and collaborate with the Copy Lead on new concepts.

Customer & Product Understanding

• Build a deep understanding of our products and customers across different regions.

• Use customer insights to strengthen content relevance and impact.

This list outlines your core responsibilities, with room to grow, stretch and take on new challenges.

What You’ll Bring

You’re someone who brings:

• Strong verbal and written communication skills and the ability to simplify complex ideas

• Highly collaborative mindset and ability to work effectively with cross-functional teams

• Ability to manage multiple projects simultaneously under pressure

• Exceptional attention to detail and a passion for quality

• Adaptability and resilience in fast-paced environments

• 3‑year Diploma or Degree in Copywriting, Journalism or a related field

• Minimum 8 years’ copywriting experience

• Proficiency in Microsoft Office

• Strong presentation, argumentation and justification skills for senior stakeholders

• Excellent written language skills

• Consistently high standards of work

• A strong interest in sport (essential)

Desirable Skills

It would be an advantage if you have:

• Knowledge of sports betting markets, odds, betting types and market trends

• Experience in the online gaming or casino industry

• Understanding of player behaviour and industry regulations

• Familiarity with compliance requirements across jurisdictions

• Experience developing retention strategies

• Experience directing Voice Over artists

• Experience selecting voice talent from voicebanks

Our Values

Our culture is grounded in the behavioural competencies that drive success across our organisation. These include:

• Adaptability

• Ownership and accountability

• Initiating action

• Resilience

• Team orientation

• Integrity

• Innovation

These are essential for all employees and central to who we are.

What You’ll Get Back

We invest in your growth and wellbeing so you can bring your best:

• Supergrowth: comprehensive learning and development programmes

• Regular performance feedback through our Performance Tool

• Access to our Employee Assistance Programme for you and your family

• 100% medical aid on Discovery (Classic Comprehensive) for the main member

• 100% contribution to Vitality (optional add‑on)

• 3% company contribution to a provident fund (Momentum Funds@Work)

• Group Life cover including life and dreaded disease cover

At Super Group, your experience matters. We’re honest, fair and focused on helping you succeed — and your work will have real impact from day one.
Game on!