Paid Social Media Specialist

Job Title: Paid Social Media Specialist

Department: Digital Marketing

Reporting To: Paid Social Team Lead

About Us

Betway Africa is part of Super Group, a global digital gaming leader listed on the NYSE. Since our African journey began in 1999, we have grown into a team of 1,000+ exceptional professionals specialising in marketing, customer service and technology. We continue to scale rapidly and are committed to building remarkable digital experiences that delight our users.

We are looking for bold, curious and driven talent ready to bring their best in an environment designed for growth and impact.

Role Purpose

The Paid Social Media Specialist plays a key role in driving Betway Africa’s digital growth. This execution‑focused position develops and manages performance-driven paid social media campaigns, using data and platform expertise to optimise results and provide strategic guidance that supports broader marketing goals.

Key Responsibilities

Paid Social Strategy & Execution

• Develop and implement comprehensive paid social media strategies to support acquisition, engagement and retention.

• Plan, execute and optimise campaigns across multiple platforms (Meta, Instagram, X, TikTok, etc.).

• Ensure campaigns are scalable, efficient and aligned with business KPIs.

Performance Management & Reporting

• Monitor performance and analyse data to generate insights and actionable recommendations.

• Manage budgets to maximise ROI and achieve KPIs.

• Produce detailed performance reports for stakeholders and senior management.

Cross-Functional Collaboration

• Work closely with the broader marketing team to align campaign activities with overall marketing direction.

• Partner with creative teams to develop compelling ad creatives and copy.

• Engage external partners and agencies when required.

Innovation & Continuous Improvement

• Stay up to date with industry trends, platform updates and emerging best practices.

• Use audience, platform and performance insights to refine strategies continuously.

Key KPIs

• CPA/CPL performance

• ROAS and cost-efficiency metrics

• First-time depositor and registration growth

• Engagement and retention performance

• Budget pacing accuracy and scalability

What You Bring

Core Skills & Attributes

• Clear, confident communication with the ability to simplify complex information.

• Strong organisational skills; able to manage multiple projects simultaneously.

• High attention to detail and commitment to quality.

• A collaborative mindset with resilience in fast-paced environments.

• Adaptability and proactive problem-solving.

Essential Qualifications & Experience

• Bachelor’s degree in Marketing, Digital Marketing, or related field.

• 3+ years of experience managing paid social media campaigns (gaming/entertainment preferred).

• Strong understanding of social media advertising platforms.

• Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.).

• Meta Blueprint certification or similar accreditation.

• Excellent project management and leadership capabilities.

• Creative thinking with a flare for innovative solutions.

• Ability to work within regulated industries and follow compliance processes.

Desirable Skills

• Knowledge of sports betting markets, odds and market trends.

• Experience in online gaming or casino environments.

• Understanding of gambling regulations across jurisdictions.

• Experience developing customer retention strategies.

• Exposure to additional platforms (Snapchat Ads, LinkedIn Ads, Reddit Ads, programmatic social).

Our Core Values & Behaviours

• Adaptability

• Ownership & accountability

• Initiating action

• Resilience

• Team orientation

• Integrity

• Innovation

What You’ll Get

• Robust learning and development programmes for fast career growth.

• Regular performance feedback focused on long-term development.

• Access to an Employee Assistance Programme for personal and family support.

• Medical Aid contribution.

• Provident Fund contribution.

• Group Life Benefit coverage.

Join Us

At Super Group, we value your experience and are committed to helping you excel. Your work will have real impact from day one. Ready to level up? Game on.