Senior Ad Ops Manager

Soho, London 
Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a trial, to be reviewed in 2026.

The Role

Leading our advertising technology initiatives and campaign optimization strategies, this is an exceptional opportunity for an experienced ad operations professional to drive revenue growth and operational excellence. You'll spearhead complex programmatic campaigns, mentor junior team members, and work strategically with our account management, sales, and product teams across our diverse portfolio of global advertising partnerships.

We're seeking a seasoned ad operations expert with deep Ad Operations knowledge and a passion for innovation. You'll need to be strategic, analytically driven, and capable of managing high-stakes campaigns while developing scalable processes that support our continued growth.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities 

Campaign Management & Strategy

• Lead end-to-end campaign management in Google Ad Manager (GAM), including complex programmatic deals setup.
• Architect and implement advanced trafficking solutions for premium direct, programmatic guaranteed, and private marketplace deals

Technical Implementation & Troubleshooting

• Troubleshoot and optimize ad code implementation, including GPT (Google Publisher Tags), ad path configurations, and creative rendering issues across web and mobile environments
• Diagnose and resolve complex ad serving problems, including passback chains, ad unit hierarchy conflicts, targeting parameter mismatches, and creative approval workflows
• Implement and troubleshoot advanced ad code integrations, including SafeFrame configurations, lazy loading implementations, and cross-domain tracking solutions
• Resolve ad path and inventory mapping issues, debug JavaScript errors, and optimize ad request parameters to maximize fill rates and minimize latency

Analytics & Performance Optimization

• Develop and maintain sophisticated reporting dashboards using GAM, Google Analytics 4, and third-party analytics platforms to drive data-driven optimizations
• Execute comprehensive campaign performance analysis, identifying optimization opportunities across viewability, CTR, completion rates, and revenue metrics
• Drive revenue optimization through advanced yield management, price floor strategies, and inventory forecasting.

Quality Assurance & Leadership

• Lead quality assurance protocols across all digital touchpoints, including mobile apps, web platforms, and emerging channels
• Mentor junior ad operations staff and establish best practices for campaign setup, testing, and optimization procedures

Skills, Knowledge and Experience

• Proven experience with Google Ad Manager (GAM) and programmatic advertising platforms.
• Deep understanding of the programmatic and direct campaign management
• Proficiency with ad serving technologies, tracking pixels, and campaign measurement methodologies.
• Advanced analytical skills with experience in data visualization tools (Tableau, Looker, or similar).
• Proven ability to manage multiple stakeholders and high-pressure campaign deliveries.
• Experience with mobile app monetization and in-app advertising optimization.

What can we offer? 

• Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a 6-month trial, starting 19th May
• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials