Marketing Coordinator

Who are we?

Welcome to Multiple (https://themultiple.com), your go-to iGaming service provider. We’re here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a range of iGaming offerings such as; Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.

Role Overview

The Marketing Coordinator will support the development and execution of a structured, brand-led marketing strategy for our casino operations.
The role will be responsible for building consistent brand positioning, improving cross-channel marketing execution, and ensuring alignment between acquisition, CRM, content, and external partners.

Key Responsibilities

Brand Strategy & Identity
•    Work with external agencies and internal stakeholders to develop and refine a clear and differentiated brand identity.
•    Define brand tone of voice, positioning, and value proposition.
•    Create and maintain brand guidelines (visual, messaging, promotional structure).
•    Ensure brand consistency across all customer touchpoints.

Marketing Channel Coordination
•    Support and coordinate brand promotion across social media, influencers & streamers, ATL campaigns, CRM campaigns, and affiliate/acquisition channels.
•    Ensure campaign messaging is aligned across all channels.
•    Assist in planning seasonal and promotional calendars.

Cross-Department Alignment
•    Liaise with CRM, Acquisition, Content, Design, Product, and Compliance teams.
•    Ensure brand & localistation guidelines are followed consistently.
•    Act as central coordination point for marketing initiatives.
•    Improve communication flow between departments.

Agency & Partner Management
•    Coordinate with external marketing and creative agencies.
•    Review deliverables to ensure alignment with brand strategy.
•    Monitor performance and provide structured feedback.

Campaign Performance & Optimization
•    Track marketing campaign performance (engagement, CTR, CPA, retention uplift, etc.).
•    Identify improvement opportunities.
•    Work with data and acquisition teams to support optimization decisions.

Process & Best Practice Development
•    Establish structured marketing workflows.
•    Develop campaign briefing templates.
•    Introduce clear performance reporting standards.
•    Build scalable processes that can later support additional brands.

Success Metrics 
•    Improved brand consistency across channels.
•    Increase in engagement metrics (email CTR, social interaction, campaign participation).
•    Measurable improvement in acquisition efficiency (CPA stability or reduction).
•    Clear brand positioning defined and documented.
•    Established repeatable marketing processes.

What we offer:

• Attractive remuneration package
• Wellness benefit (after probation)
• Optician/Spectacle and Blue Lens Benefit (after probation)
• Health Insurance
• Breakfast/lunch all week
• Monthly snacks allowance
• Training support
• Modern office facilities
• Dog-friendly workplace
  
• Exciting Company Events
• Monthly Beer Fridays
• Eur1,000 Refer a friend bonus
  
• Relocation package (if required)
  
• One day birthday holiday
  

You should not apply if...

• You want a normal 9-5 job. This role is not easy & requires an all-in mentality. We are looking for team members who will put in the work that others won`t.
• You cannot take constructive feedback.
• You can`t handle stress and pressure.
• You have the mindset of "Quick Money", this is a marathon, not a sprint.
• You do not embody our core values.