Head of Retention Marketing

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports Betting and iGaming brands. At Betway, our mission is clear: to become the global leader in online sports betting and casino entertainment. With teams in Guernsey, London, Malta, Germany, Portugal, and Spain — and now rapidly growing in Africa — we offer an exciting, fast-paced environment full of innovation, opportunity, and world-class talent.

Who we’re looking for

We’re looking for a dynamic and data-driven Head of Retention Marketing to take full ownership of customer retention strategies across multiple African markets. This high-impact leadership role blends strategy, creativity, analytics, and team leadership to drive player loyalty, lifetime value, and long-term business success.

You will lead a talented team of Retention and CRM specialists and collaborate across departments — including Product, Creative, Data, and Customer Service — to ensure exceptional, personalised customer journeys that keep our players engaged and excited.

Why we need you

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

What you’ll be doing

Specific duties will include, but are not limited to, the following:

• Own the full customer lifecycle retention strategy across both casino and sports verticals
• Design and execute multi-channel campaigns (email, SMS, push, in-app) that drive loyalty, engagement, and reactivation
• Segment users by behaviour, preferences, and lifecycle stage to deliver hyper-personalised messaging
• Manage and optimise the customer lifecycle calendar — ensuring localisation and relevance across all campaigns
• Oversee customer journey mapping, promotional strategy, player segmentation, and performance reporting
• Monitor, analyse, and report on campaign results; identify actionable insights to continuously improve performance
• Lead, coach, and grow a high-performing retention marketing team
• Collaborate with cross-functional teams including CRM, Product, Creative, Data, and Customer Service
• Ensure alignment with regulatory standards and maintain the integrity of the player experience
• Keep up-to-date with market trends, competitor strategies, and evolving customer behaviours

*This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Minimum 5 years' experience in a senior CRM or Retention Marketing role
• Prior experience in Sports Betting, iGaming, or high-volume digital B2C environments preferred
• Proven success in building and scaling data-led retention strategies
• Strong understanding of CRM platforms, automation tools, customer lifecycle management, and segmentation
• Analytical mindset with the ability to convert complex data into actionable insights
• Exceptional leadership and team management skills
• Commercially savvy with excellent time management and multi-tasking ability
• Creative, energetic, and passionate about delivering world-class customer experiences
• Comfortable operating in a high-growth, fast-paced, and constantly evolving environment

Desirable skills you’ve got up your sleeve

It would be great if you also have some the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies

 Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• Competitive salary with performance incentives and bonus structure
• Comprehensive learning and development programmes
• Continuous feedback and career development pathways
• Access to wellness programmes and Employee Assistance Programme (EAP)
• Medical aid, life insurance, and income protection (region-specific)
• Work in a modern, high-end office space in one of Johannesburg’s most prestigious areas
• Be part of an inclusive, collaborative, and empowering global culture
• Vitality Health Care

Ready to Lead with Impact?

If you're ready to shape the future of retention marketing in one of Africa’s most exciting industries, we want to hear from you. Bring your bold ideas, analytical edge, and passion for customer experience — and join us on our journey to global leadership.

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!