Head of Influencer & Streamer Partnerships

Head of Influencer & Streamer Partnerships

Department: Marketing
Reporting to: Chief Marketing Officer
Location: London or Cape Town / Johannesburg

Who we are

We’re part of Super Group, the NYSE‑listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

Our journey at Betway Africa began in 1999 with a small group of bold thinkers and a big vision. Today, we’re a thriving community of 1,000+ talented people, driving innovation across marketing, customer service, and technology in one of the most competitive industries in the world.

The opportunity

We’re on an ambitious growth journey and are looking for a commercial, strategic leader to own and scale Super Group Africa’s Influencer & Streamer Ecosystem across multiple OpCos.

This is a senior, high‑impact role for someone who blends creator‑first thinking with commercial discipline, building a best‑in‑class influencer programme that delivers profitable, compliant growth at scale.

If you thrive in fast‑moving environments, love building from the ground up, and want genuine ownership — this could be your moment.

Why this role matters

As Head of Influencer & Streamer Partnerships, you’ll take full ownership of this vertical across the business, introducing strong governance, KPI frameworks, and scalable operating models in regulated markets.

Your leadership will directly influence customer acquisition efficiency, brand visibility, and long‑term value, while ensuring we stay ahead of the curve in an increasingly creator‑led world.

What you’ll do

Strategy & Commercial Ownership

• Define and own the end‑to‑end influencer and streamer strategy across all OpCos
• Set clear commercial objectives, KPIs, and success metrics for creator partnerships
• Own the P&L for the influencer/streamer channel (budgets, FTDs, CPA, LTV, ROI)
• Review, structure, and approve contracts, commission models, and payment frameworks

Creator Performance & ROI Governance

• Evaluate performance across Twitch, Kick, YouTube, TikTok, and emerging platforms
• Analyse ROI, LTV, and audience quality
• Optimise commission structures and contract terms based on performance insights
• Build reporting dashboards and deliver performance insights to senior leadership

Leadership & Team Build‑out

• Line manage existing team members and scale the function
• Establish clear roles, processes, and performance standards
• Act as the senior point of accountability for all creator activity

Market Intelligence & Innovation

• Benchmark Betway’s influencer strategy against competitors
• Track platform changes, creator trends, and new partnership models
• Identify opportunities for innovation and first‑mover advantage

Compliance & Risk Management

• Establish and enforce content, brand, and regulatory guardrails
• Partner closely with Legal and Compliance teams
• Own escalation and resolution of compliance or reputational risks

Stakeholder Management

• Act as the subject matter expert for influencers and streamers
• Deliver structured reporting to Marketing and Executive leadership
• Influence cross‑functional teams to support creator‑led campaigns and launches

What you’ll bring

• Strong commercial judgement and confidence making senior‑level decisions
• Clear, credible communication with internal and external stakeholders
• A structured, analytical mindset balanced with creativity
• Proven leadership experience with the ability to build and scale teams
• Comfort operating in fast‑moving, regulated environments

Nice to have

• iGaming or sports betting industry experience
• Strong understanding of gambling regulations and player behaviour
• Existing network within the influencer or streaming ecosystem
• Experience with Kick‑era / Stake‑style streamer partnerships
• Background in affiliate or performance marketing
• Exposure to scaling global creator programmes

Our values (non‑negotiable)

Adaptability • Ownership & Accountability • Initiative • Resilience • Team Orientation • Integrity • Innovation

What you’ll get

• Real ownership and senior visibility in a global, high‑growth organisation
• Competitive salary and performance bonus
• Strong learning, development, and performance frameworks
• Career progression with exposure across OpCos and leadership teams
• The chance to shape and lead a critical growth channel