Editor, Affiliate

ABOUT SBC

Are you ready to be part of something bigger?

At SBC, we are not just shaping the future of Gaming and Entertainment — we’re redefining it. 

From our humble beginnings in 2009 with informal meetups in London pubs, we’ve evolved into an events, media, tech and entertainment global powerhouse. We now unite the brightest minds from the casino, sports betting, marketing, and fintech industries and create transformative experiences that drive innovation.

SBC organises industry-defining events and gatherings in iconic destinations such as Lisbon, Florida, Rio de Janeiro, London, Toronto, Las Vegas, Barcelona, Malta, and Tbilisi. Our events attract a yearly delegation of 100,000 decision-makers and innovators who come together to drive their industries forward.

But SBC isn’t just hosting game-changing events — we’re also a key player in media, entertainment, and tech.

• We deliver timely news, insights, and trends to the gaming and fintech industries through our respected publications, podcasts, and digital platforms. 
• Our events feature celebrity keynotes from icons like Tony Hawk and Sir Tim Berners-Lee, as well as the now-famous INFINITY parties headlined by world-renowned DJs such as Afrojack, Steve Aoki, Don Diablo, Miss Monique, Dubdogz, and Darude. 
• We have developed our own state-of-the-art event app and community platform, SBC Connect, through our in-house tech team, which allows us to host digital conferences for delegates around the world.

ABOUT THE OPPORTUNITY

As SBC and the media business continues to grow and develop; both in deeper penetration of existing markets but in seeking new opportunities globally, a fundamental need is a strong editorial bench.

Due to an expansion into the affiliate and marketing sector, SBC is now seeking an Editor who can write, create and produce exciting and interesting content to that sector across our existing website portfolio (mainly AffiliateLeaders.com) and a newly developed site. You will have the opportunity to create new sections for the site, as well as evolving our biannual Affiliate Leaders Magazine into a quarterly magazine. 

This will initially be a standalone role, but as the successful candidate grows into the position, they will acquire and develop a team of 1 to 3 journalists either through recruitment or role transfers. Although the successful candidates will not have direct reports from the offset, they will be working closely with other teams in the business. The Affiliate Relationships team will be a key resource for this role to help understand the clients that we have and the content that they would be interested in. Additionally this role will work with the Conference Production team to gain an understanding of the agendas for the Affiliate Events that SBC runs, ensuring that content is aligned with our media output. These internal relationships will be a key contributor to the success of the role. Alongside the internal relationships, to succeed in this role you will need to be able to build and engage a network within the sector at various industry events.

This role holds ultimate editorial responsibility for publication decisions and story coverage, with a focus on delivering outstandingly informative and captivating content that resonates with the target audience and fosters customer allegiance. The successful applicant will be a resourceful and imaginative individual possessing sound journalistic instincts, meticulous attention to detail, and innovative thinking skills. They will be adept at leveraging social media and digital platforms for content discovery, research, and dissemination. 

ABOUT YOU

You must have:

• Bachelor's degree in journalism and/or proven working experience as an Editor in a B2B environment
• Broad and in-depth understanding digital marketing and affiliate industries
• Strong writing and proofreading skills
• Proven familiarity with SEO and social media best practices
• Excellent written skills
• An eye for detail along with critical thinking
• Prioritising and multitasking
• Strong interpersonal skills, with the ability to build strong internal and external relationships
• Ability to give constructive feedback
• Conceptual creative abilities
• A good sense of what makes an interesting angle to a story
• 
  

It would be nice if you had:

• Business interest in sports betting and gambling industries 
• Experience of a B2B publication
• Knowledge of affiliate marketing
  

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

Editorial Strategy & Content Development

• Develop a biannual magazine for Affiliates into a quarterly magazine
• Publish a weekly newsletter to our Affiliate Leaders community
• Develop an editorial voice for the Affiliate Leaders website and build its reputation as a leading news source in the sector
• Develop and execute a comprehensive content plan that reflects the latest trends and challenges in affiliate marketing and iGaming
• Commission, edit, and publish articles, interviews, and reports that provide value to our community
• Shape content agenda using news judgment and according to house style
• Shape and develop multimedia assets for the Affiliate community
  Maintain the highest editorial standards, ensuring accuracy, clarity, and relevance
• Oversee the editorial calendar, ensuring timely publication of content
• Make sound judgement in mitigating risk and legal exposure

Audience Growth & Engagement

• Build strategy to enhance audience and content in the Affiliate markets, with a long-term roadmap to reach these goals
• Implement SEO best practices to enhance content visibility
• Utilize analytics tools to monitor content performance and inform strategy
• Monitor KPIs and site metrics, actively drive growth of the relevant target audience
• Collaborate with the digital team to optimize user experience and engagement
• Manage and review performance using analytics tools and internal dashboards
  
  

Industry Knowledge & Networking

• Stay abreast of developments in digital marketing, affiliate programs, and the iGaming sector
• Be a visible and active company representative at industry events, including speaking engagements

Collaboration & Stakeholder Engagement

• Build relationships with industry stakeholders across the subject, and represent SBC in a positive light consistent with our overall brands
• Partner with SBC Events affiliate relationship team in developing ideas to engage the affiliate community
• Partner with SBC Events conference team in developing conference agenda and identifying speakers for affiliate areas
  Collaborate across regions / functions

Commercial & Operational Support

• Advise SBC Media’s B2C business on the latest trends and growth opportunities in the affiliate market
• Work in partnership with the Commercial Director to develop strong revenue streams
• Mentor writers to help advance their skills in fact-finding, writing, and credibility
• Identify opportunities to improve client service / offerings
• Liase with other editors on the SBC team about affiliate news
• Ensure HubSpot is updated and accurate for effective data management of key media contacts
• Develop a biannual magazine for Affiliates into a quarterly magazine
• Publish a weekly newsletter to our Affiliate Leaders community
• Develop an editorial voice for the Affiliate Leaders website, and build a reputation for quality news coverage so the site is seen as the leading news source for the sector it serves

BENEFITS PACKAGE

• Private Healthcare Plan (Vitality)
• Group Pension Plan with 5% Individual and 4% Company Contribution (Royal London) 
• Income Protection (Canada Life)
• Life Assurance (AIG)
• Employee Assistance Programme and Employee Support Programme
• Company Sick Pay
• 21 days annual leave in addition to 12 Company Days Off (these generally include include all bank holidays and an annual Christmas shutdown period)

WHY SBC

Imagine being involved in an event that attracts 30,000 participants and features leaders from the worlds of sports, technology and marketing in the best venue in the world. Imagine bringing the latest news and analysis to global decision-makers running the biggest names in the industry. That’s what we do every day at SBC.

At SBC, we’re passionate about what we do — and we’re looking for people who share that passion. With 140 talented professionals spread across Europe, North America, Latin America and beyond, we’re a global team united by a shared goal: to lead and inspire.

Your Future, Our Growth

We’re growing fast. Whether it’s launching new initiatives like the Affiliate Leaders community or the iGaming Daily podcast, or expanding our events into new markets, we’re always pushing boundaries. And with this growth comes opportunity. As SBC continues to expand, we need forward-thinkers, innovators, and go-getters to help drive us forward. Whether you’re passionate about events, marketing, tech, journalism, media, or business development, there’s a place for you here.

A Career With Limitless Opportunities

At SBC, we believe in empowering our team to reach their full potential. From day one, you’ll have the chance to make an impact — whether that’s by helping organise the next SBC Summit or working on content that industry leaders rely on. We offer flexible work environments, opportunities for travel, and the chance to work alongside some of the most innovative minds in the industry.

And yes, we work hard — but we play hard, too. Whether it’s throwing legendary networking experiences like INFINITY or organising charity events like the SBC Poker Championship and SBC Boxing Championship, we know how to celebrate our successes and build a lasting legacy.

Are you ready to bring your skills, creativity, and passion to a company where the opportunities are limitless?