Director of Programmatic & Data Sales

FanReach is Better Collective’s newest commercial initiative, built to turn our 400M+ monthly visits into a powerful monetization engine for advertisers. Backed by a deep portfolio of publisher brands like Action Network, HLTV, RotoGrinders, and The Nation Network, FanReach connects high-intent sports fans with performance-focused advertisers.

We’re redefining how sports media is sold, leveraging CTV, display, native, and first-party audience data across the open web. Now, we’re hiring someone to take FanReach to market and turn potential into pipeline.

What You’ll Do

• Own and drive sales + partnerships for FanReach across the U.S., from outreach to deal close

• Pitch and close PMP, PG, and managed service deals with agencies, DSPs, and sports/betting brands

• Package and sell first-party data segments through LiveRamp and similar platforms

• Scale a repeatable revenue engine spanning direct, programmatic, and data licensing

• Partner with internal teams (Audience, Product, RevOps, Campaign Management) to refine and deliver revenue-driving solutions

• Act as a strategic advisor to product development, bringing real insights from the field

• Lead FanReach’s market positioning across agencies, clients, and industry events

• You are a commercial builder with 5+ years in digital media sales, programmatic, or audience monetization

• Deeply connected in the ad ecosystem, especially across:

  • Agency holding companies and indie media shops

  • DSP and data marketplace teams

  • Sports and iGaming buyers

• Fluent in the language of first-party data, identity resolution, and CTV/display activation

• A trusted seller and storyteller who can simplify complex value props

• Passionate about sports, data, and shaping the future of fan engagement
  

Why This Role, Why Now

• You won’t be joining something that’s already built, you’ll help create it

• FanReach has the advantage of scale + speed, millions of fans, powerful data, and the freedom to move fast

• You’ll work directly with decision-makers, shape strategy, and be part of Better Collective’s next big chapter
  

Benefits

• Full health benefits (medical, dental, vision)

• Medical with Cigna & Kaiser with excellent coverage

• Unlimited PTO

• 401K employer match

• Life and disability insurance

• Bonus program

• Extended paid parental leave

• Life & Disability Insurance

• Pet insurance

• Employee Assistance Program with Mental Health Resources available for you and your family group

New York base salary: 150K - 170k USD + bonus/commission