Director Ad Sales, UK & Europe
Better Collective A/SIf you are passionate about sports and thrive on building innovative ad sales and sponsorship strategies this is the opportunity for you. We are looking for a dynamic and versatile executive to lead the Better Collective’s advertising and sponsorship sales team development with traditional and emerging brands across the UK and Europe.
About the Role
As Director, Head of Ad Sales, UK & Europe, you will oversee the monetization strategy for some of Better Collective’s most influential brands, including Tipbladet, SoccerNews.nl, HockeySverige, Fotbolldirekt, Goal, Futbin, Betarades. This position requires a strong commercial leader with a proven ability to develop strategic partnerships, drive sustainable revenue growth, and build relationships with advertisers and media agencies.
Success in this role will depend on your ability to leverage an exceptional network of top agencies and brands to showcase our unique sports media portfolio and its high-value opportunities.
Ultimately, you will play a key role in realizing our vision of becoming the leading digital sports media group worldwide, ensuring our products and platforms achieve maximum visibility and impact across the UK & Europe region.
Location: London or Copenhagen
Your main responsibilities
Define and execute the regional sales strategy in UK & Europe in alignment with global business objectives, ensuring the achievement of ambitious revenue targets.
Lead, coach, and grow a team of sales managers and executives, ensuring consistent performance and development.
Serve as the head of sales team on a regional level, providing strategic direction and leadership across all UK & Europe markets.
Develop strong relationships with publishers, media agencies, and direct advertisers to maximize revenue opportunities.
Build and strengthen strategic partnerships with publishers, media agencies, and top-tier advertisers across UK & Europe.
Identify and capitalize on emerging business opportunities and strategic alliances within the publishing ecosystem.
Collaborate with global executive teams (Sales, Marketing, Product, Operations, and Finance) to ensure alignment and scalability of strategies.
Represent the company at key industry events, executive forums, acting as the face of the company in UK & Europe.
Provide senior leadership with actionable insights on market trends, revenue forecasting, and regional performance.
Our expectations to you
The Head of Sales UK & Europe role is pivotal in shaping and executing the company’s commercial strategy in the region, directly driving revenue growth and strengthening our market presence. As the executive leader for sales in UK & Europe, you will be expected to combine strategic vision, strong leadership, and deep industry expertise to position the company as a key player in the publishing and media ecosystem.
This position requires a unique balance of strategic thinking, commercial acumen, creativity, and people leadership, along with a strong understanding of the UK & Europe market dynamics, client needs, and competitive landscape.
10+ years of proven executive leadership experience in sales, business development, or revenue leadership roles within the publishing, media, adtech, or digital advertising industry.
Deep knowledge of the UK & Europe media landscape, with a strong network across publishers, agencies, and direct advertisers.
Background in Media Agencies or Publishers is considered a strong plus.
Exceptional leadership skills with the ability to build and lead diverse, high-performing teams across multiple countries.
Outstanding communication, negotiation, and executive relationship management skills.
Willingness to travel extensively across UK & Europe