Digital Marketer

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

Our journey at Betway Africa started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever-growing community of 1000+ talented and exceptional people at the forefront of the vast and competitive world. Our expertise lies in marketing, customer service and technology. 

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway Africa, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.
If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As part of the Digital Media team you will be responsible for the execution, management and optimization of campaigns across multiple digital platforms focusing on acquiring new customers on mobile web and app platforms.   You will be required to follow and execute on regional marketing and digital marketing strategies, following best practice and delivering by meeting or exceeding company and group objectives. You will have an in depth understanding of MMP’s, DSP’s and alternative digital platforms that can aid you in your day to day activities. 

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

Campaign planning and implementation to meet objectives:

• Maintaining a sports events calendar to highlight opportunities and guide campaign planning in line with objectives
• Brief, implementing and executing paid digital campaign strategies as set out by each region.
• Create, manage and maintain media plans in all regions
• Plan and test marketing collateral and live placements

Campaign monitoring:  Reporting & Performance evaluation:

• Maintain standard of excellence in monitoring campaigns in all markets
• Compile reports on digital campaign performance including insights on reason for fluctuations.
• Manage the mid and post campaign reviews of all active campaigns
• Track Media spend across all channels per regions and provide feedback
• Monitor the campaign environment and effectiveness to ensure objectives are achieved
• Identify opportunities to improve campaign performance

Campaign Optimization:

• Optimise campaigns to deliver on or exceed targets, goals and conversion tracking, as well as tracking for maximum ROI.
• Budget awareness, allocation, and efficacy

Actively search for and test online advertising opportunities:

• Identifying opportunities for applying new technologies, digital products and services to online campaigns
• Source and identify qualified publishers and ad networks to promote the clients brands.
• Analyse and assess publisher viability

Conducting Market research and competitor analysis:

• Maintain awareness of industry developments and media trends.
• Creative testing

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments
• Bachelor’s degree in marketing or accredited digital marketing qualification.
• Experience:  2-3 years’ experience in digital marketing role where you were executing and managing a portfolio of digital campaigns.
• Minimum Computer competency: Proficient in Microsoft Excel, Word, Outlook and PowerPoint.
• Fully proficient in local and international media trends.
• Ability to thrive in a fast-paced and dynamic environment.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• Medical Aid Contribution
• Provident Fund Contribution
• Group Life Contribution

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!