CRM Specialist Maternity Cover
Gaming Innovation Group
Full-time
On-site
Newport, Wales, United Kingdom
Marketing
CRM Specialist Maternity Cover
Department: Operations
Employment Type: Fixed Term - Full Time
Location: Malta
Reporting To: Daniel Suvivaara
Description
We are seeking a highly motivated and data-driven CRM Specialist to join our team on a maternity leave cover contract.
The ideal candidate is organised, detail-oriented, and thrives in a fast-paced environment. You’ll be responsible for building, executing, and optimising multi-channel CRM campaigns that drive engagement, retention, and customer value across various iGaming brands.
You’ll collaborate closely with data analysts, product teams, and developers to deliver impactful campaigns, analyse performance, and continuously enhance the customer experience. This is an excellent opportunity to gain exposure to a market-leading CRM operation and contribute to the success of GiG’s Managed Services division.
Key Responsibilities
Technical Responsibilities
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Build and execute multi-channel CRM campaigns (email, SMS, push notifications, onsite messaging) to drive conversion, retention, and reactivation across multiple brands and markets.
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Support the CRM Manager in the planning, coordination, and scheduling of campaign activities, ensuring alignment with strategic goals and timelines.
- Work hands-on with various CRM platforms and tools to deliver campaigns on time and to the highest standards.
- Collaborate with data, product, and frontend teams to optimise campaign performance and improve user journeys.
- Monitor, analyse, and report on CRM performance metrics to identify opportunities for improvement.
- Continuously test, measure, and refine CRM initiatives using data insights and customer behaviour trends.
Operational Responsibilities
- Support the implementation of customer lifecycle strategies, ensuring alignment with client and business goals.
- Help to maintain campaign calendars, ensuring consistent and timely communications across brands and markets.
- Ensure compliance with relevant regulations and internal guidelines across all CRM communications.
- Assist in developing and improving processes for greater efficiency and campaign effectiveness.
Commercial Responsibilities
- Understand key business KPIs such as ARPU, retention, NGR and bonus cost, and use these to guide campaign strategy.
- Support initiatives that drive customer lifetime value and maximise ROI.
Provide insights and recommendations to improve CRM strategy performance across all serviced brands.
Requirements
Essential Skills
- At least 1 year experience in CRM campaign execution or management within a fast-paced, data-driven environment (iGaming experience essential).
- Hands-on experience with CRM and marketing automation tools (e.g. Optimove, Symplify, Smartico or similar).
- Understanding of customer segmentation, lifecycle management, and campaign analytics.
- Excellent organisational and multitasking skills, with the ability to meet tight deadlines.
- Analytical mindset with experience in campaign reporting and data interpretation.
- Strong collaboration skills, working effectively with cross-functional teams (data, product, design, frontend).
- Excellent written and verbal communication skills in English.
- Commercial awareness with an understanding of how CRM contributes to business success.
Desired / Soft Skills
- A strong team player with a positive attitude and passion for customer engagement.
- Proactive, detail-oriented, and eager to learn and grow within a dynamic team.
- Creative thinker who enjoys testing new ideas and approaches.
Additional languages are considered an asset.