CRM Lifecycle Specialist

Who are we? 

Welcome to Multiple (https://themultiple.com), your go-to iGaming service provider. We’re here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a range of iGaming offerings such as; Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.

The Role

The CRM Lifecycle Specialist will work closely with the Senior CRM Lifecycle Manager to support the implementation, briefing and optimisation of automated lifecycle journeys.
This role is hands-on and operational, focusing on campaign briefing, segmentation, analysis and ongoing improvements across channels like email, push, digital marketing channels, SMS and on-site messaging.

You will contribute to onboarding, early-life flows, reactivation sequences, and cross-sell journeys. The ideal candidate is detail-oriented, data-driven, and comfortable working in a fast-paced environment within the iGaming industry.

Key Responsibilities:

Lifecycle Build & Automation

• Build, schedule, and deploy CRM campaigns and automated journeys across email, push, SMS and other channels.
• Support the Senior CRM Lifecycle Manager in maintaining and optimising lifecycle flows, including early-life, retention, reactivation and cross-sell sequences.
• Execute segmentation logic based on behavioural data, player value, lifecycle stage and product preferences.
• Ensure CRM assets (copy, creatives, CTAs) are correctly implemented and aligned with brand guidelines and compliance requirements.

Testing, QA & Optimization

• Set up and run A/B tests on templates, subject lines, messaging, timing, and incentives.
• Conduct thorough QA for all CRM campaigns to ensure flawless execution across devices and channels.
• Monitor campaign performance and identify areas for improvement.

Analytics & Reporting

• Track and report on key CRM metrics including open/click rates, engagement, early-life conversion, reactivation uplift, cross-sell performance and churn indicators.
• Provide insights to support optimisations of existing flows and development of new customer journeys.
• Assist with ongoing data validation and event-trigger checks in collaboration with the Data team.

Cross-functional Collaboration

• Work closely with Brands, Creative, Data, Product, Sportsbook and Casino Operations teams to support effective and timely CRM execution.
• Participate in brainstorming and planning sessions for lifecycle strategy improvements.

Team Support

• Assist the Senior CRM Lifecycle Manager with day-to-day operations, documentation, prioritisation and execution of the lifecycle automation roadmap.
• Learn and grow under senior mentorship, progressively taking ownership over specific lifecycle segments or flows.

What We Are Looking For

Essential Qualifications & Experience:

• 5-3+ years of CRM, marketing automation or retention marketing experience — iGaming experience preferred.
• Practical experience in building, deploying and optimising multi-channel CRM campaigns.
• Familiarity with CRM/automation tools.
• Strong analytical mindset; comfortable working with behavioural data and campaign performance metrics.
• Excellent attention to detail and strong QA abilities.
• Good organisational skills with the ability to manage multiple tasks simultaneously.
• Strong communication skills and collaborative working style.

Nice to Have (but not mandatory):

• Basic SQL or BI tool experience (Tableau, Power BI, etc.).
• Experience in both casino and sportsbook CRM strategy.

What we offer:

• Attractive remuneration package
• Health insurance cover from the first day of work
• Wellness benefit (after probation)
• Optician/Spectacle and Blue Lens Benefit (after probation)
• Breakfast/lunch all week
• Monthly snacks allowance
• Training support
• Modern office facilities
• Dog-friendly workplace
• Exciting Company Events
• Monthly Beer Fridays
• Eur1,000 Refer a friend bonus
• Relocation package (if required)

You should not apply if ...

• You want a normal 9-5 job. This role is not easy & requires an all-in mentality. We are looking for team members who will put in the work that others won`t.
• You cannot take constructive feedback.
• You can`t handle stress and pressure.
• You have the mindset of "Quick Money", this is a marathon, not a sprint.
• You do not embody our core values.