Content Writer

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway Africa, every day is action-packed, and we expect you to bring your A- game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. We’re looking for an experienced and creative Web Copywriter to join the SEO team. The ideal candidate will play a pivotal role in expanding our web content coverage by writing engaging SEO-friendly content. The role requires someone who can think creatively, stay on brand and execute briefs that align with our business objectives.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

• Write clear, persuasive, and original web content, including landing pages, blog posts, and product descriptions.

• Cross-functional collaboration: Collaborate with the SEO team to develop content that aligns with our brand voice and marketing goals.

• Experiment with new content formats (interactive tools, long-form guides, explainer videos, etc.)

• Stay aware of competitor content strategies and emerging user behaviours.

• Working with Legal/Compliance to ensure copy meets regulatory standards.

• Conduct research to understand our target audience’s needs, what they look for, how they look for something online and overall industry trends.

• Maintaining a high editorial standard across all published content.

• Helping build or maintain an internal style guide.

• Partnering with Product, or Acquisition teams to ensure content supports broader commercial goals.

• Writing content that drives sign-ups, deposits, or customer engagement.

• Running A/B tests on messaging and page structure.

• Optimise content for SEO to improve search engine rankings through topical coverage.

• Edit and proofread content to ensure accuracy, clarity, and consistency. Stay up to date with the latest content marketing and SEO best practices.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas

• A collaborative mindset, working smoothly with cross-functional teams to hit shared goals

• Strong organisational skills and the ability to manage multiple projects without dropping the ball

• Exceptional attention to detail and a commitment to high-quality work

• Adaptability – you stay sharp, productive and positive in fast-moving environments

• Outstanding ability to think creatively, strategically and identify and resolve problems.

• Marketing, Communications or relevant qualification.

• Minimum 5 years’ experience in an SEO environment.

• Passion for writing and gaming experience will be an advantage.

• SEO certifications will be advantageous.

• Ability to foster strong relationships at various levels.

• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

• Ability to clearly and effectively articulate thoughts and points.

• High levels of integrity, autonomy, and self-motivation.

• Familiarity with web analytics and data interpretation.

Ability to work within regulated environments and follow strict compliance and approval processes.

Our culture is underpinned by core values that are linked to key behavioural competencies.

Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability

• Ownership and accountability

• Initiating action

• Resilience

• Team orientation

• Integrity

• Innovation

We invest in your growth and wellbeing, so you can bring your best:

Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.

Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.

Support that has your back. Our Employee Assistance Programme offers resources for you and your family.

Medical Aid Contribution

Provident Fund Contribution

Group Life Benefit 

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.