Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Overview
The Associate, Performance Creative supports the development of acquisition, engagement, and retention assets across Fanatics’ Casino and Sportsbook businesses as part of the GTM & Performance Creative team.
This role plays a key part in building high-quality, performance-driven creative across paid media, lifecycle, and partner channels. The Associate helps operationalize creative production by coordinating cross-functional inputs, supporting agency comms and execution, and ensuring creative assets move efficiently from briefing through launch.
Key Responsibilities
- Support end-to-end creative delivery across Casino and Sportsbook campaigns, assisting with workflows from briefing and asset development through review, QA/QC, approvals, and launch readiness
- Aid in drafting creative briefs and handoff of required materials for agency execution, including brand toolkits, key visuals, approved imagery, copy, and gameplay or product assets
- Support the GTM Performance team in maintaining clear alignment across stakeholders, balancing creative ambition with delivery timelines and production capacity.
- Support the Senior Manager in managing creative briefing calendars
- Partner with creative agency and production partners to coordinate asset development, feedback cycles, and production timelines
- Help ensure campaign assets meet brand, channel, and compliance standards
- Maintain organization and consistency across creative assets, including naming taxonomy and creative specs.
- Partner with Media and Operations teams to ensure creative assets are launch-ready, properly trafficked, and live according to campaign timelines
- Partner with the Senior Manager to interpret performance data, support structured creative testing, document results, and apply insights to future asset development.
- Support structured creative testing, documenting results, and applying insights to future asset development.
- Aid GTM team with creative performance updates, testing results, and insights in GTM forums and weekly reviews.
Qualifications
- 1–3 years of experience in marketing, creative production, campaign execution, or agency environments
- Strong organizational, project management, and communication skills with exceptional attention to detail
- Experience working cross-functionally across marketing, creative, or product teams
- Familiarity with creative development workflows, approvals processes, and campaign execution
- Comfort managing multiple projects and timelines in a fast-paced environment
- Experience working in creative production tools and project management systems (e.g., Airtable, Figma, Google Suite, Adobe CC, Canva, creative review platforms).
- Familiarity with paid media creative formats across platforms such as Meta, Google, TikTok, or App Network channels is a plus.