Website Onsite Content

Job Title: Website Onsite Content

Location: Malta

Reports to: Content Manager

Grade: I4.2

PokerStars SEU: A growth story you can be part of

Flutter is the world’s largest online sports betting and iGaming group, listed on both the London and New York Stock Exchanges.

We’re now turning up the focus on PokerStars Southern Europe covering France, Portugal and Spain. With over $150m in annual revenue and strong market growth, this is a business with huge potential. To unlock it, we’re shifting to a regionally led, locally focused model with autonomy, ownership and the backing of Flutter’s global scale.

We’re building a dynamic team to shape this next chapter, and we’re looking for energised, collaborative, and commercially minded individuals who are excited to contribute to the vision, help craft the strategy, and foster a winning culture together.

Role Overview

As the Website Senior Specialist for PokerStars.fr, you will be responsible for the management, optimization and content publishing for the .fr website across sports and poker products.

This role ensures the website delivers an exceptional user experience while driving commercial objectives through effective content management, technical optimization, and continuous improvement initiatives.

What you’ll do:

Website Management

• Develop and implement the website content aligned with PokerStars.fr commercial goals

• Manage website publishing schedule and prioritize initiatives based on business impact in alignment with the Content Manager, France

• Feed insights into Product and Technology teams on website architecture, navigation, and user journey optimization

• Ensure website compliance with French regulations and responsible gaming requirements
   

Content and User Journey

• Collaborate with Content Manager to ensure website content is current, engaging, and compliant

• Optimize landing pages for acquisition campaigns and promotional activities

• Implement guidelines to improve user engagement and conversion rates

• Deliver website improvements to content to enhance player experience

• Oversee French language quality and consistency across all web properties

Compliance & Security

• Ensure website adheres to ARJEL (French gambling authority) requirements

• Implement and maintain responsible gaming features

• Work with security teams to ensure data protection compliance (GDPR)

• Manage cookie policies and privacy requirements

• Coordinate regular compliance audits

Technical Operations

• Coordinate with development teams for website updates and new feature implementations

• Manage content management system (CMS) and ensure optimal performance

• Monitor website performance, uptime, and page load speeds

• Implement SEO procedures and manage technical SEO requirements

• Ensure mobile responsiveness and cross-browser compatibility

Analytics & Optimization

• Define and track website KPIs and performance metrics

• Conduct regular analysis of user behavior and conversion funnels

• Implement A/B testing programs to optimize conversion rates

• Generate actionable insights from web analytics data

• Report on website performance to stakeholders

Project Management

• Lead website-related projects from conception to launch

• Collaborate with multi-functional teams including design, development, and marketing

• Ensure projects are delivered on time and within scope

What you’ll bring:

• 4+ years of website management experience, preferably in iGaming or e-commerce

• Demonstrable experience working with CMS platforms and web technologies

• Solid understanding of web analytics tools (Google Analytics, Adobe Analytics)

• Experience with A/B testing and conversion optimization

• Knowledge of French online gambling regulations

• Understanding of SEO principles and best practices

Desirable

• Fluent French and strong English language skills

• Experience in the French iGaming market

• Technical background or understanding of web development

• Knowledge of poker

• Understanding of affiliate marketing and acquisition channels

Technical Skills

• CMS platforms (preferably enterprise-level)

• Web analytics tools (Google Analytics, Adobe Analytics)

• Basic HTML/CSS understanding

What you’ll get:
Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life assurance and partial & permanent disability insurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an on-site gym.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/