VP, Social Media

Vice President, Social Media

In the journey of your life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

Who We Are

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We study the 'why' behind health decisions and create creative solutions that inspire meaningful change.

Vice President, Social Media

We’re looking for a Vice President, Social Media to lead bold, insight-driven social programmes for leading healthcare and consumer health brands. This is a senior leadership role for someone who combines strategic thinking with hands-on expertise across social, influencer, and digital communications within the health space.

As a key member of the leadership team, you’ll shape client strategy, grow and mentor teams, and help drive the future of our social offering across health, wellness, and behaviour change communications.

What you’ll do

• Lead strategic social media and influencer programmes across multiple high-profile healthcare and consumer health accounts
• Serve as a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
• Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
• Partner with creative, media, digital, and account teams to deliver integrated health communications programmes
• Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
• Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
• Build and mentor high-performing teams, providing strategic oversight and professional development
• Drive new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
• Guide teams and clients through fast-moving issues management and reputation-sensitive situations in regulated or consumer-facing environments

What you’ll bring

• 10+ years’ experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors
• Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels
• Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling
• Experience leading complex client relationships and managing integrated social programmes across multiple accounts
• Knowledge of healthcare compliance environments and approval processes is highly desirable
• Proven leadership skills with experience mentoring and developing teams
• Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches
• Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar
• Commercial acumen with experience managing budgets, forecasting, and supporting business growth

Why join us?
You’ll join a collaborative, ambitious agency creating meaningful work that shapes conversations around health and wellness. From integrated social campaigns and influencer partnerships to behaviour change initiatives and digital innovation, you’ll help redefine how healthcare brands connect with audiences in today’s ever-evolving social landscape.

Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.