The Vice President of Regional Marketing leads the development and execution of marketing strategies across a portfolio of gaming properties. This role ensures alignment with enterprise goals, optimizes marketing performance and reinvestment, and guides cross-functional teams to deliver data-driven campaigns that enhance guest engagement and drive revenue.
DIRECTLY SUPERVISES (PLEASE LIST POSITION TITLES): Director of Regional Marketing
- Develop and implement integrated marketing strategies for assigned casino properties in collaboration with property leadership and Shared Services teams.
- Lead the creation of annual marketing plans and budgets, ensuring alignment with gaming, hotel, and non-gaming revenue targets.
- Guide the development and execution of property marketing calendars, promotions, and events to drive visitation and profitability.
- Collaborate with central teams (brand, advertising, PR, digital, analytics) to ensure consistent messaging and campaign integration across all channels.
- Support entertainment, F&B, and retail marketing initiatives, including promotional planning and strategic partnerships.
- Monitor marketing spend and ROI, ensuring accountability and alignment with property goals.
- Ensure clear communication of marketing initiatives, updates, and corporate directives across all properties.
- Promote collaboration and best practice sharing across regional teams and properties.
- Mentor and develop on-site marketing leaders, supporting career growth and talent retention.
- Represent marketing at key property events and engage with high-value guests as needed.
- Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
- Identify compliance risks and take actions necessary to eliminate or minimize risks.
- Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
- Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.
EDUCATION and/or EXPERIENCE:
- 3+ years of senior level marketing experience; deep understanding of finance and drivers of performance
- Bachelors in marketing, business, operations management, finance, or related field, preferred
- Ability to drive marketing strategies across multiple locations
- Willingness to travel
- Demonstrated ability to multi-task and prioritize activities
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Disclaimer
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).