VP, Creative Strategy

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

About the Role: 

We’re looking for a creative leader to define our brand’s voice and bring it to life across every channel. As VP, Creative Strategy, you’ll own the creative vision, how we look, sound and tell our story and ensure our brand narrative flows seamlessly from TV to TikTok to billboards.

You’ll partner closely with the VP of Brand Marketing and our User Acquisition team to translate business and brand strategy into bold, original creative ideas that drive awareness, emotion, conversations, and growth. You’ll also build and lead our in-house creative studio, setting the foundation for a modern, efficient, high-performing team.

This is a rare opportunity to shape a brand’s creative identity from scratch and set the direction for years to come.

What you'll do:

• Develop creative concepts by deeply understanding target audience segments, tailoring messages that resonate emotionally and culturally to maximize relevance and engagement.
• Strategically optimize each creative concept for the appropriate marketing channels, ensuring consistent messaging across all touch points, from large campaigns to fast-turn social content.
• Oversee the entire creative process, including briefs, ideation, concept development, and execution.
• Present creative concepts to leadership, securing alignment on vision and strategic intent.
• Lead an in-house studio comprising designers, copywriters, and video editors.

What we're looking for: 

• 10 to 15+ years of creative or brand leadership experience (agency or in-house).
• Proven ability to build and lead creative teams or studios.
• Strong track record demonstrating narrative-driven, multi-channel work.
• Deep understanding of storytelling across digital, OOH, TV, and social platforms.
• Excellent leadership, communication, and presentation skills.
• Strategic thinker with strong creative judgment and taste.

What we offer:            

• Competitive salary
• Discretionary bonus
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space
• Exclusive employee discounts and perks through Perkopolis

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process.  Please advise our Talent Acquisition Specialist in advance should accommodation be required.