VIP Sales Operations Associate

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. 

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

We are building a best-in-class VIP Growth team focused on identifying, acquiring, and developing high-value customers for Hard Rock Bet.

Our goal is to leverage data, technology, and deep gaming knowledge to surface the right players at the right time — powering a proactive, intelligence-driven outreach machine. Every lead identified, every opportunity sourced, and every insight generated fuels our team's ability to drive meaningful revenue growth.

What’s the position?

We’re looking for a VIP Sales Operations Associate, a back-end operations role designed for someone passionate about gaming, comfortable working with data, and eager to directly support a high-performing VIP sales team.

This is not a customer-facing role. Instead, you will work behind the scenes to identify, source, and organize leads for the VIP Growth team’s daily outreach, hospitality planning, and new acquisition initiatives. Your work will directly shape who the team talks to and when — making you a critical engine of VIP pipeline growth.

You will work closely with the Director of VIP Growth and the broader sales team, contributing to daily targeting workflows, lead sourcing strategies, and cross-functional acquisition efforts.

Key Responsibilities

Lead Identification & Daily Targeting

• Identify and surface prospective leads for the VIP sales team’s daily outreach queues

• Support the daily targeting workflow by sourcing and organizing top leads per rep

• Analyze player data to prioritize leads by potential value and engagement signals

• Maintain lead quality standards and ensure pipeline accuracy across all active initiatives

Hospitality & Event Lead Sourcing

• Identify high-potential leads for VIP hospitality events, live activations, and promotional opportunities

• Support hospitality planning by pulling player lists, cross-referencing eligibility, and building targeted invite pools

• Coordinate with the VIP team to ensure hospitality pipelines are populated ahead of key events

New Lead Acquisition & Channel Development

• Source new VIP leads across a variety of acquisition channels including live events, activations, affiliate programs, and strategic partnerships

• Assist in building and maintaining relationships with referral sources and lead generation partners

• Research and identify prospecting opportunities within target markets

CRM & Data Operations

• Maintain accurate, up-to-date lead records within Salesforce

• Ensure lead data integrity across the pipeline, including proper status tracking and initiative tagging

• Support reporting on lead volumes, sourcing performance, and pipeline health

• Assist with data hygiene projects to keep the CRM clean and actionable

Cross-Team Collaboration

• Partner with VIP Account Executives to understand daily lead needs and priorities

• Work cross-functionally with Omni, Partnerships, and partner properties to develop and support VIP lead sourcing across key acquisition channels

• Provide input on sourcing strategies and identify gaps or opportunities in the current lead pipeline

What are we looking for?

• Must be located in FL

• 1–2 years of experience in gaming, sports betting, iGaming, or a closely related industry

• Strong knowledge of the gaming landscape and an ability to identify high-value player profiles

• Tech-savvy with the ability to work across multiple platforms and tools simultaneously

• Experience with Salesforce or a similar CRM system

• Comfortable working with data to draw conclusions and prioritize actions

• Highly organized, detail-oriented, and able to manage multiple workstreams at once

• Proactive, self-starter mentality with a strong sense of ownership

• Team player who thrives in a fast-paced, performance-driven environment

Nice to have:

• Experience using Tableau for data visualization and reporting

• Familiarity with AI tools such as Claude for workflow automation and productivity

• Background in affiliate marketing, partnerships, or lead generation

• Experience supporting sales operations or outbound sales teams

Other Considerations

• May require occasional flexible hours to support live events or activations

• Opportunity to attend and support VIP hospitality events

• Fast-paced, data-driven environment with strong learning opportunities across sales, analytics, and operations

Why this role matters

The VIP Sales Operations Associate is the intelligence layer of the VIP Growth team.

By identifying the right leads at the right time — for daily outreach, hospitality, and new acquisition — you directly empower the sales team to spend less time searching and more time converting. Your work has a measurable impact on pipeline growth and revenue.

What’s in it for you?

• Clear career path into VIP and growth-focused sales operations roles

• Hands-on experience with cutting-edge sales operations tools and workflows

• Opportunity to directly influence VIP pipeline growth and team performance

• Training and mentorship from experienced VIP and sales operations professionals

• Dynamic, collaborative, and growth-oriented team environment

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).