UKI Senior Paid Search Executive 

 
We’re looking for a Senior Paid Search Executive to join our Search team at Flutter UK & Ireland. 
 
This role plays a critical part in driving high quality acquisition at scale across the UK & Ireland through best-in-class paid search execution. You’ll take senior ownership of performance across Google Ads, Microsoft/Bing, and Apple Search Ads, helping to shape strategy, lead optimisation, and deliver sustained commercial growth across some of Flutter’s most recognisable brands. Success in this role will be measured through your ability to scale profitable volume, improve CPA and LTV, and continuously evolve our paid search approach through testing, automation and innovation. 
 
As a Senior Paid Search Executive, you’ll be a core member of the central UK & Ireland Search team, working across a broad portfolio of market-leading Flutter brands including Betfair, Paddy Power and Sky Betting & Gaming. You’ll combine hands-on campaign ownership with a more strategic lens, supporting not just execution but also the evolution of our approach to paid search at scale. 
 
You’ll play a key role in shaping best practice across the channel, mentoring junior team members, and working closely with Paid Search Managers and cross-functional stakeholders to ensure our activity is delivering against clear commercial and customer outcomes. The role sits at the intersection of performance, automation, creative testing and commercial strategy, with accountability across always-on acquisition, trading moments, and new product or market launches. This is a high impact role offering the opportunity to influence major budgets in a fast-paced, performance-driven environment. 
 

What you’ll do 

• Lead the day-to-day management, optimisation and scaling of Paid Search activity across Google Ads, Microsoft/Bing and Apple Search Ads 
• Take ownership of performance against CPA, volume, LTV and wider commercial targets 
• Shape bid strategies, budget allocation, account structure and automation frameworks 
• Drive continuous testing across keywords, creative formats and platform innovation 
• Provide hands-on leadership and guidance to more junior team members within the Search team 
• Work closely with Senior Search Managers to plan channel strategy aligned to UK & Ireland business priorities 
• Partner with brand, product, analytics and commercial teams to unlock performance opportunities 
• Deliver clear insight, performance narratives and recommendations to senior stakeholders 
•Support major trading moments, regulatory changes and strategic growth initiatives across the region 
 
 
 

How you’ll do it

Strong proven experience managing Paid Search at scale across Google Ads and Microsoft/Bing (Apple Search Ads experience is highly desirable) 

• Deep understanding of performance marketing principles including CPA, ROAS, LTV, incrementality and attribution 
• Experience managing seven-figure budgets in fast-paced, high-volume environments 
• Advanced optimisation, testing and automation capability 
• Highly data-driven with strong analytical and problem-solving skills 
• Confident acting as a senior stakeholder within a cross-functional environment 
• Strong communication skills with the ability to influence at multiple levels 
• Experience within gaming, gambling, fintech, subscription or other regulated digital industries is desirable 

What’s in it for you: 

• Flexible ways of working – home or office, it’s your choice! 

• £1,000 learning fund 

• Twice-yearly bonus (with part of it guaranteed!) 

• Pension contribution scheme 

• Private healthcare 

• Access to thousands of Udemy courses 

• Invest via the Company Sharesave Scheme 

• 16 hours paid volunteering time per year 

• Unlimited holiday 

About Flutter 

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. 

By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.  

Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet. 

About Flutter UK & Ireland 

The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.