Trade Marketing Manager

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway, Jackpot City, and Betway Bucks.

Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. Every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish, and your career can soar.

We need a Channel Marketing Manager who understands the unique challenges and opportunities of both the formal and informal markets. You’ll be a strategist and a relationship builder — equally comfortable negotiating with large retailers as you are tailoring programs for independent vendors. If you’re passionate about driving sales growth through targeted, data-driven marketing while building strong partner networks, this role is for you.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you
The growth of Betway Bucks depends on strong, sustainable partner relationships across all sectors. By developing tailored channel strategies, campaigns, and tools, you’ll help expand our reach, strengthen our brand, and ensure consistent customer experiences. Your ability to analyze performance, optimize resources, and deliver impactful initiatives will be central to our success.

What you’ll be doing
• Strategy Development:
Create and implement marketing strategies for both formal and informal channels, tailored to diverse partner needs and market segments.
• Partner Relationship Management:
Build and nurture strategic partnerships with retailers, distributors, resellers, and informal vendors.
• Campaign Execution:
Oversee development and rollout of channel-specific campaigns, sales tools, promotions, events, and digital assets.
• Market Analysis:
Conduct research and competitor benchmarking to identify opportunities, trends, and strategies to expand market penetration.
• Performance Monitoring:
Define KPIs, track results, and provide actionable insights to optimize marketing effectiveness.
• Brand Alignment:
Ensure all activities reflect Betway Bucks’ brand identity and deliver consistent messaging across channels.
• Collaboration:
Work with Sales, Product Marketing, and Business Development teams to align initiatives with business goals.
• Budget Management:
Support allocation and tracking of promotional budgets to ensure ROI and efficiency.
• Training & Enablement:
Provide partners with tools, training, and resources to effectively promote and sell Betway Bucks.

What we’re looking for
The necessary skills that we require for this role include:
• Bachelor’s degree in marketing, Business Administration, or related field.
• Proven experience in channel marketing or channel management, with exposure to both formal and informal sectors.
• Strong understanding of distribution processes and channel sales dynamics.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Proficiency in CRM systems, marketing automation tools, and data analysis platforms.
• Working knowledge of digital marketing (SEO, social media, online advertising).
• Strong communication, interpersonal, and leadership skills, with the ability to influence across all levels.
• Highly organized, with excellent time and project management abilities.
• Creative and innovative mindset, with a track record of developing engaging campaigns.

Our values are non-negotiables
At the heart of our organisation is a culture driven by shared values and key behavioural competencies. These principles guide our everyday actions and are integral to our success, teamwork, and continuous growth. To thrive here and contribute meaningfully, every team member is expected to embody the following:
• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

Be part of that Superclass feeling
At Super Group, diversity is part of our DNA. With teams across 22 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!