Team Lead - Trading Player Profiling

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behaviour, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space – ready to join us?

What’s the position?

We are seeking a highly skilled and experienced Team Leader in Player Profiling to join our team.

As Player Profiling Team Lead, you will report to the Player Profiling Manager and be responsible for coaching and supervising a team of Sportsbook Player Profiling Analysts. This team plays a key role in executing and continuously improving our strategy for:

• Customer profiling and segmentation

• Detecting coordinated trading patterns

• Offering behavioral insights

• Deep understanding of pricing dynamics

• Identifying sharp betting strategies both in-play and pre-match

You’ll work closely with teams across Sportsbook Operations, including Risk, Trading, VIP, and Business Intelligence to ensure we’re acting on the most relevant insights and staying ahead of betting behaviors.

What are we looking for?

We are looking for trading or customer profiling experience within a top-tier sportsbook, along with proven experience managing multiple direct reports. You will be data-led and detail-oriented, regularly offering your input on how to improve tasks, workflow, and productivity.

• Training: Previous experience onboarding team members and driving continual development and upskilling, including analytical and data tool usage

• Strong communication: Experience leading team discussions and working closely with senior managers and directors. Able to ensure departmental practices and instructions are recorded and regularly reviewed.

• Regularly conduct 1-2-1s with direct reports, ensuring KPIs and strategic objectives are being met

• Support the team’s effective use of Snowflake and related data tools for profiling analysis, working in partnership with Data and BI teams where required.

• Highly proficient in Excel, PowerPoint, Amplitude, BI and Tableau

• Snowflake or other coding proficiency preferred

• Awareness and experience in implementation of industry-leading customer profiling techniques, from individual-level assessment through to sportsbook-wide metrics

• Deep subject matter expertise in US sports and sportsbook operations

What’s in it for you?

We offer our employees more than just competitive compensation.

Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Flexible work-from-home or office hours

• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where, regardless of background or beliefs, you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).