SVP - Marketing & Engagement

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What's the position?

Our SVP - Marketing and Engagement will lead a comprehensive strategy that bridges acquisition, media, creative, CRM, and promotional engagement to drive business growth and elevate Hard Rock Digital’s online sportsbook and casino business. You’ll oversee efforts that span the entire customer lifecycle, ensuring cohesive campaigns that resonate with our audiences and maximize ROI.

In this role, you will:

• Lead a comprehensive marketing strategy combining performance media, dynamic creative, and engagement initiatives (CRM and promotions) to achieve revenue, customer acquisition, and retention goals.
• Develop a full-funnel marketing approach across paid media, social, affiliate, CRM, and promotional channels with a focus on innovation and utilization of customer insights.
• Oversee creative excellence by driving the creation of best-in-class assets that enhance engagement and deliver measurable results.
• Optimize media investments through advanced programmatic solutions, data-driven insights, and performance-based experimentation.
• Champion engagement strategies by aligning promotions, CRM operations (email, push, in-app events), and analytics to enhance customer loyalty and lifetime value.
• Build and lead a high-performing team of marketers, media strategists, creatives, and engagement professionals who execute on ambitious goals.
• Collaborate with cross-functional teams including Product, Analytics, and Brand to align marketing efforts with overall business objectives.
• Foster innovation by identifying new media opportunities, testing novel engagement tactics, and leveraging customer insights to inform strategy.
• Act as a thought leader within the organization, advising executive leadership on trends, measurement frameworks, and strategies to stay ahead in a competitive market.

What are we looking for?

• B.S./B.A. degree with 10+ years of proven experience in performance marketing, preferably within the online gaming or sportsbook industry.
• Expertise in programmatic media, digital marketing, and creative optimization.
• Demonstrated success in driving acquisition, retention, and brand growth through data-driven strategies and innovative creative approaches.
• Deep understanding of CRM platforms, promotional strategies, and customer engagement best practices.
• Strong interpersonal and leadership skills to build and mentor a diverse team of marketers, analysts, and creatives.
• Proficiency in marketing measurement methodologies, including media mix modeling, multi-touch attribution, and experimentation.
• Exceptional cross-functional collaboration skills and the ability to influence at all levels of the organization.
• A passion for dynamic creative, emotive marketing, and audience-first thinking.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)