Strategist - Creative Agency

Company Description

At Entain, we don’t just keep up with the pace of entertainment, we set it. Home to over 30 iconic global brands, we’re 29,000+ strong, united by a love of creating bold, boundary-pushing experiences. And when we win, we win together.

Our ambition? To become the world’s number one in betting, gaming, and interactive entertainment, delivering moments of pure excitement to millions, responsibly and sustainably.

As Entain continues to invest in its in-house creative capabilities, Entain Creative is expanding to strengthen the strategic foundations behind our campaigns. This newly created Strategist role reflects our commitment to deeper consumer understanding, sharper messaging, and more integrated creative and media thinking across the group.

The Strategist will play a pivotal role within Entain Creative, acting as the voice of the customer and bringing strategic rigour to creative ideas and campaigns. The role requires close collaboration with creative, media, research, and commercial teams to shape messaging frameworks, communication ecosystems, and tactical briefs that drive brand and business performance. The Strategist will influence work across CRM, sponsorship, TV, social, and emerging channels, ensuring our creative output connects with audiences in the right way, at the right time.

Job Description

• Lead strategic planning for integrated campaigns, translating business objectives and audience insight into clear communication strategies

• Partner with research and commercial teams to interpret consumer behaviour, trends, and media consumption patterns

• Develop compelling creative briefs that inspire teams while maintaining brand consistency

• Shape campaign ecosystems across multiple touchpoints, ensuring alignment between creative and media

• Provide strategic input into campaign performance, identifying optimisation opportunities and continuous improvement

Qualifications

• Proven experience in strategy, planning, or communications within an integrated or in-house agency environment

• Strong understanding of TTL marketing, consumer journeys, and channel roles

• Confidence building integrated frameworks and end-to-end communication ecosystems

• Excellent stakeholder management, communication, and presentation skills

• The ability to manage multiple priorities while delivering high-quality outcomes under pressure

Additional Information

Diversity and equal opportunities:

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.