Strategic Marketing Manager - 12 month FTC

An excellent opportunity to make a big impact for an industry giant during a fixed-term maternity cover, offering a varied and exciting role and the chance to build our brand strategy.

The ideal candidate will lead and motivate a team of execs responsible for creating the most compelling marketing activity to responsibly drive significant increases in players numbers and revenue.

Leading with the customer first in mind and reporting to the Head Of Strategic Marketing, you will drive product-lead headline and ATL campaign experiences that create unique and innovative reasons for customers to use and reuse Ride, Multibrands and Microsites.

• Directs, administers, and controls the day-to-day operations and activities of the Bingo and Casino Proposition and Planning Team
• Responsible for setting strategy, managing performance and monitoring progress towards goals
• Administrating recognition and rewards programs to motivate and build team morale
• Devise and deliver headline proposition strategies to increase customer engagement and re-engagement
• Continuously analyse campaign performance and look for optimisation opportunities; driving all decisions from a commercial POV on an ongoing basis and focus on enhancing player Conversion, Retention and Reactivation
• Promoting continuous process improvements to increase operational efficiencies  
• Work with CRM, HVC, Ops teams etc. to ensure the effective sign off, implementation and delivery of creative briefs to produce solid campaigns that can be released to customers
• Manage stakeholder relationships with Retail teams to align promotional and commercial activity and devise joint activities with a view to maximize impact and revenue
• Collaborate with Acquisition and Brand teams on ATL strategies to increase customer brand awareness and grow player Acquisition and Conversions through best in class offers and marketing collateral
• Collaborate with Product teams to deliver market leading UX/UJ providing our players with an engaging and exciting experience on every visit
• Work closely with Ops and CRM teams to deliver best-in-class player journeys that support all propositions as part of our multi-channel offering
• Maintain awareness of the competitive landscape as well as opportunities for brand expansion and new product potential or propositional ideas
• Ensure that all activity delivered is consistent and follows the Brand and Best Practice guidelines to ensure that all materials are fully compliant with all relevant legislation

• Think creatively and not be afraid to try new ways of working
• Manage own time appropriately and to deadlines
• Work well in a team and able to share ideas and experience
• Lead from the front and be bold when making decisions
• Able to work on own initiative, stays motivated and learns from setbacks
• Strong understanding of Digital Marketing & the channels/strategies used
• Previous Gaming history with Casino essential
• Proven success at managing a team with demonstrated leadership and coaching skills
• Organisation, planning and attention to detail is key
• Analytical mindset with numerical aptitude
• Excellent written and verbal skills, with a strong attention to detail