Sportsbook Content Executive (m/f/d)

Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Job Description

We have an exciting new opportunity to join our Sportsbook team in Vienna. Reporting to the Head of Sportsbook (based in Berlin) you will deliver site content across all channels that reflects the Sportsbook strategy for Austria. You will control all homepage content, sports pages, promotional display, site navigation, and bespoke betting components.

The ideal candidate will have a strong passion for sports and sports betting, with a keen eye for detail and strategic mindset.

Your primary responsibilities as Sportsbook Content Executive will include to effectively manage the day-to-day activities and business levels of our Sportsbook.

You will be working closely with Product & Brand/Social; giving input to the CRM team on Sportsbook campaign/content plans ensuring all big and important events are covered, liaising with the content team to keep the product pages optimised per country (with the focus on Austria) and up to date with relevant events.

Are you ready to take your career to the next level? This is your chance to be part of a fast-scaling Sportsbook team and make your mark on one of our most iconic brands - bwin. If you live and breathe sports, are fluent or native in German, and are searching for an exciting new opportunity, we’re looking for you!

Don’t miss your opportunity to combine your passion for sports and sports betting with a dynamic role in one of the most innovative companies in the industry. Let’s make great things happen - together!

Key Responsibilities / Duties:

• Implement and maintain the Sportsbook content strategy for the Austrian market, ensuring all live site content, banners, and promotions are relevant and compliant with local regulations.
• Plan and schedule on-site content and displays aligned with the sporting calendar, regional events, and promotional campaigns to support acquisition and retention goals.
• Collaborate with Trading, Product, and Marketing teams to deliver bespoke, event-led betting content and ensure full campaign alignment.
• Produce longer-term content plans in partnership with the Head of Sportsbook to complement media coverage and brand identity.
• Continuously review and optimise site performance, customer journeys, and key product placements to enhance the player experience.
• Apply accurate translations and maintain cultural and linguistic relevance for the Austrian market.
• Benchmark competitor activity, ensure compliance with all local regulatory requirements, and work to improve Sportsbook KPIs through testing, analysis, and content optimisation.

Qualifications

Specialist Skills and Experience Required:

• Previous experience within the online sports betting industry
• You are fluent both in German (native speaker level) and English
• Prior experience in a role with responsibility for content delivery
• A passion for sport and a strong knowledge of the sporting calendar with regional bias (Austria)
• Strong understanding of sports and betting markets
• Experience working with CMS systems (e.g. Sitecore) and Sportsbook platforms
• Be able to work multitask in a high paced working environment
• Strong verbal on non-verbal communication skills
• Meticulous attention to detail in reviewing and updating content
• Strong communicator, comfortable working across teams
• Customer-focused, with a proactive approach to spotting issues and improvements

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Vienna, you can expect to receive great benefits like:

• Salary starting from €42,000
• Generous group bonus scheme
• Hybrid working – 2 days in the office
• Food vouchers – €136 per month (full-time employee, after probation) * Benefit is only applicable for Vienna.
• Life assurance – 2x Annual Salary
• Ability to buy holiday
• Free subscription to wellbeing app Unmind
• Additional “It’s Your Game” day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• "Share Save" scheme
• Team Spirit - events (e.g. Action Day, Roof-top BBQ party), team building (e.g. EOY Party), sports activities (e.g. tennis, yoga, football) and pro-bono activities

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.