E

Social Media Marketing Specialist

Elitez Group of Companies
Full-time
On-site
Kuala Lumpur, Malaysia
Sports Betting Marketing

Job Responsibilities:

1. Social Media Planning & Implementation

  • Develop and carry out social media strategies aimed at boosting brand visibility and fostering community engagement.
  • Use cloud-based automation platforms (δΊ‘ζŽ§) to efficiently schedule and distribute content across multiple channels.
  • Conduct market research and competitive analysis to stay ahead of social media trends and spot new opportunities.
  • Tailor content and campaign approaches for each platform (Meta, TikTok, Telegram, etc.) to maximize engagement and exposure.

2. Content Development & Audience Interaction

  • Produce and manage compelling multimedia content including videos, graphics, posts, and stories tailored to the target demographic.
  • Plan and execute paid campaigns on social media to support user acquisition and conversion goals.
  • Actively manage user interactionsmoderating comments, replying to messages, and engaging in community conversations.

3. Analytics & Reporting

  • Establish key metrics and track performance indicators such as engagement, CTR, follower growth, and campaign ROI.
  • Use cloud automation and analytics tools to monitor activity across platforms and fine-tune performance.
  • Generate detailed performance reports and deliver insights to improve future content strategies.
  • Regularly experiment with new tactics to enhance interaction and drive higher conversions.

4. Collaboration & Online Presence Management

  • Partner with influencers, content creators, and collaborators to roll out joint campaigns.
  • Coordinate with internal teams (marketing, design, customer support) to ensure brand consistency and enhance reputation.
  • Support marketing efforts, game promotions, and special events through synchronized social media outreach.

Job Requirements:

  • Minimum 2 years of experience in social media marketing, ideally within the iGaming, digital entertainment, or online industries.
  • Solid understanding of iGaming culture, industry trends, and player behavior.
  • Proven track record managing social platforms like Meta (Facebook/Instagram), TikTok, Telegram, and more.
  • Hands-on experience using δΊ‘ζŽ§ tools for automating and managing multi-platform social campaigns.
  • Proficient in content creation, copywriting, and executing targeted campaigns.
  • Experienced with social media analytics tools such as Meta Business Suite, Google Analytics, or Hootsuite.
  • Capable of handling multiple priorities in a fast-moving, high-pressure environment.
  • Bonus: Experience working with KOLs, influencers, and managing online communities.