SEO Specialist
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Website Analysis
The SEO Specialist is responsible for performing detailed website analysis and identifying current problems and potential opportunities. Their focus is on crawlability, site architecture and site content. They prioritize SEO opportunities based on greatest impact to traffic.
They proactively identify technical improvements that could be made to the websites and in doing so, clearly communicating the benefits of implementing the required website changes. This role
supports the content and outreach teams with delivering ROI for both strategic and tactical campaigns through a combination of tailored recommendations, solutions and competitor analysis.
Competitor Analysis
This role conducts competitor analysis and then reports back to the relevant stakeholders. They perform this competitive research in order to identify what the client's competitors are doing right, what they are doing wrong, and how these tactics influence the client.
Training
The SEO Specialist trains other employees about on-page SEO. This includes but is not limited to areas such as semantic HTML mark-up, internal linking and source code ordering.
Research and Development
The SEO Specialist is responsible for remaining abreast with current industry practices, news and algorithm updates. They are expected to perform continuous research and enhance processes and procedures where applicable.
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
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