SEO Specialist

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

Our Journey at Betway Africa started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever-growing community of 1000+ talented and exceptional people at the forefront of the vast and competitive world. Our expertise lies in marketing, customer service and technology.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway Africa, every day is action-packed, and we expect you to bring your A- game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. We’re looking for an experienced and creative SEO Specialist to join the SEO team. The ideal candidate will play a pivotal role in implementing, monitoring, optimising and reporting on SEO campaign initiatives. The role requires someone who can think out the box and execute optimisation tactics that align with our business objectives.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

The SEO specialist is responsible for creating, coordinating and implementing SEO strategies for the business. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This role requires working closely with the rest of the SEO team (SEO Manager, Link Builders, Developers, Technical SEO Specialist and Copy Coordinator) to ensure that the goals of the business are achieved.

Specific duties will include, but are not limited to, the following:

• Develop and implement comprehensive SEO strategies to increase organic traffic and search rankings.

• Conduct thorough website audits across content and technical areas to identify areas for improvement.

• Collaborate with the marketing team to align SEO strategies with overall marketing goals. 

• Collaborate with in-country teams to ensure local SEO authority. 

• Stay informed about industry trends, algorithm updates, and emerging SEO techniques. 

• Guide in-country stakeholders on SEO best practices. 

• Work with the relevant country managers to ensure SEO best practices are implemented on newly developed initiatives and existing websites.

• Collaborate with content writers and content coordinators to optimise existing content and develop new content that targets relevant keywords and topics to improve user engagement.

• Regularly analyse competitor SEO strategies and identify gaps and opportunities for improvement.

• Focus on enhancing overall user experience by ensuring websites are easy to navigate and provide valuable content.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas

• A collaborative mindset, working smoothly with cross-functional teams to hit shared goals

• Strong organisational skills and the ability to manage multiple projects without dropping the ball

• Exceptional attention to detail and a commitment to high-quality work

• Adaptability – you stay sharp, productive and positive in fast-moving environments

• Marketing, Communications or IT Diploma or relevant qualification.

• Minimum 5 years’ experience in an SEO environment.

• Passion for SEO and proven SEO igaming and overall internet marketing experience.

• SEO certifications will be advantageous.

• Strong project management skills.Outstanding ability to think creatively, strategically and identify and resolve problems.

• Ability to foster strong relationships at various levels.

• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

• Ability to clearly and effectively articulate thoughts and points.

• High levels of integrity, autonomy, and self-motivation.Familiarity with web analytics and data interpretation.

• Experience working with technology such as Screaming Frog, Search Console, SEMrush, and Ahrefs. 

• Ability to work within regulated environments and follow strict compliance and approval processes.

• It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends

• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulationsFamiliarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

• Experience in developing and executing customer retention strategies

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability

• Ownership and accountability

• Initiating action

• Resilience

• Team orientation

• Integrity

• Innovation

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.

• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.

• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.

• Medical Aid Contribution

• Provident Fund Contribution

• Group Life Benefit 

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.