SEO Outreach Manager

Soho, London 
Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a trial, to be reviewed in 2026.

The Role

We’re seeking an experience SEO Outreach Manager to lead and execute off-page SEO strategies across all LiveScore Group brands. In this role, you’ll be responsible for managing our campaigns and identifying outreach opportunities. You’ll play a central role in driving LiveScore Group's brand visibility and building relationships with publishers. You’ll work closely with the Head of SEO to shape and deliver high-impact outreach campaigns.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

• Develop and execute effective outreach strategies to build relationships with relevant blogs, sites and publishers.
• Evaluate linking opportunities through research, competitive analysis and third party SEO metrics
• Work closely with internal teams (Brand, Social, Content, Affiliates) to align campaigns and content with our link building objectives.
• Coordinate and monitor vendors, tracking performance metrics, link quality, and ROI to optimise overall link building efficiency.
• Monitor and report on the success of outreach campaigns and keep an up-to-date link inventory.
• Execute campaigns and keep track of the budget and invoicing process.
• Monitor and maintain the health of the existing backlinks, including spotting any anomalies in our backlink profile.

Skills, Knowledge and Experience

• Proven experience of working on outreach strategies 
• Fluent in English with strong verbal and written communication skills; proficiency in additional languages is a plus.
• Strong understanding of off-page techniques, IPs, subnet analysis and key link quality metrics.
• Proficient in SEO tools such as aHrefs, Majestic, Linkody and other SEO tools.
• Familiarity with Generative AI, LLMs, and the evolving search landscape shaped by AI-powered responses.
• Excellent problem-solving skills, time management and organisation skills.
• Ability to analyse the success of outreach campaigns and adjust the strategy accordingly.
• Creative mindset with a flair for generating innovative, forward-thinking outreach ideas.

What can we offer? 

• Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a 6-month trial, starting 19th May
• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials