SEO Manager - LiveScore Media

Soho, London 
Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a trial, to be reviewed in 2026.

The Role

We are looking for an SEO Manager, a genuine SEO all-rounder who will take responsibility for devising, implementing and overseeing the SEO strategy for LiveScore.com. The ideal candidate will have a strong track record in international SEO and a commercial mindset, with the ability to identify opportunities, measure performance, and clearly demonstrate SEO’s impact on business growth. This is a data-driven role where analysis and ongoing optimisation are central to daily operations. You’ll work closely with the Head of SEO to shape and deliver a high-impact SEO roadmap.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

• Accountable for driving and implementing the SEO performance for LiveScore.com.
• Perform technical audits and identify improvements across the brand.
• Collaborate with the product team to ensure releases align with SEO requirements.
• Track performance against KPIs, derive actionable insights from analytics, and provide regular reporting to stakeholders.
• Manage relationships with external vendors, ensuring clear communication and deliverables.
• Summarise SEO performance for colleagues and senior management, including forecasting campaign impact.
• Oversee content creation with our sports writers to deliver editorial sports news and optimised SEO content.
• Provide strategic guidance, content templates, and best-practice frameworks to support consistent, high-quality output.
• Responsible for keeping content fresh and up-to-date, uploading articles within the CMS to ensure timely publication.
• Conduct competitive analysis and support link building strategy refinement.
• Review and document workflows to ensure operational consistency
• Managing other members in the team and coordinating their work.
• Work closely with the Head of SEO on strategy development, execution, and key initiatives.
• Performing ad-hoc SEO tasks as required.

Skills, Knowledge and Experience

• Fluent in English with strong verbal and written communication skills.
• Proven experience in SEO with a genuine passion and keeping up-to-date with the latest industry trends.
• Solid understanding of HTML and JavaScript, particularly in the context of rendering, page speed, and SEO best practices.
• Experience using SEO tools such as Screaming Frog, aHrefs etc and LLM prompts.
• Understanding of Generative AI, LLMs, and the evolving search landscape shaped by AI-powered responses.
• Familiarity with affiliate marketing, performance metrics, and the broader ecosystem including display, social, app, email, print, and TV.
• Proven ability to plan and execute strategies aligned with business goals.
• Proactive, having excellent problem-solving skills and organisation skills.

What can we offer? 

• Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a 6-month trial, starting 19th May
• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials