SEO & Content Executive

Company Description

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

As an SEO & Content Executive, you will work across regulated markets, optimising website structure and producing regular content to improve search engine rankings.

Playing a pivotal role within the Marketing team, you will work across multiple departments to drive best-in-class Organic Search results for the Company. Close coordination with the Content, Development, Outreach and Paid Marketing teams is essential for supporting continued Organic growth.

We are looking for a sports fan who is comfortable with writing and optimising both news and evergreen content, briefing new pages as well as having a core interest in SEO.

With experience in analysing numerical data and presenting insights, you will combine content writing and SEO expertise to create engaging and informative content, by working closely and collaboratively with the wider Editorial Content team.

You will also be responsible for implementing and developing SEO strategies, monitoring performance for the Brazilian market, and keeping up to date with search engine algorithm changes.

Qualifications

• Excellent communication skills in Portuguese and English, both verbal and written
• Competent with key web and analytics tools, such as  GA4, Google Search Console, Screaming Frog, Ahrefs and Sitebulb.
• Demonstrated history of driving Business results through organic optimisations across multiple languages and markets.
• Knowledge in technical SEO, in particular indexing and crawling is desired.
• Awareness of the concepts of Semantic Search, Entity Oriented Search and LLM’s.
• Experience of analysing numerical data, statistics and presenting and visualising the data to the Business using Excel, Google Sheets and Looker Studio.
• Ability to combine content writing and SEO expertise, creating content that is optimised for search engines while also being engaging and informative for users.
• Experience in sports news-based content creation and News SEO is desired.
• Ability to create high-quality, engaging, and informative sports content, including blogs, social media posts, sports articles, website copy and other content formats.
• CV to be submitted in English.

Additional Information

• Keeping up-to-date and ahead of the sporting calendar across all genres and fields, with an understanding of how to apply this within the context of the gambling industry.
• Implementing and developing SEO strategies.
• Monitoring performance for the Brazilian market and identifying potential issues and opportunities.
• Assisting with the delivery of SEO audits across the Company’s Sport, Gaming, News and Content sites across all TLDs.
• Performing keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams.
• Combining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis.
• Monitoring the algorithms set by the search engines to keep up to date with changes.
• Working with the content team through structured data opportunities and ensuring relevant content is displayed for queries.
• Delivering content creation, setting process, managing content calendars, and ensures content aligns with overall marketing objectives.
• Optimising content and regularly writing sports articles on the website.

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.