Senior Social Media Planner - Sportsbook

Overview

Fanatics Betting & Gaming is seeking a results-driven Senior Social Media Planner / Buyer (OSB) to lead paid social planning, buying, execution, and optimization for the Online Sportsbook business. This role will be responsible for building and managing performance-driven paid social campaigns that support sportsbook acquisition, activation, engagement, and efficient payback.

The ideal candidate is a hands-on paid social expert with strong creative instincts, analytical rigor, and the ability to operate in a fast-moving sports environment. This individual will partner closely with the Director of Social, agency partners, platform representatives, Creative, Brand, Promotions, Trading, Product, Analytics, Compliance, and Finance.

Responsibilities

• Own day-to-day planning, buying, pacing, optimization, and reporting of paid social campaigns for Fanatics Sportsbook.
• Develop paid social media plans that align with sportsbook goals, state priorities, sports calendar moments, promotions, partnerships, and customer lifecycle initiatives.
• Manage budgets, bids, audiences, creative rotations, placements, and campaign structures across Meta, TikTok, Snap, X, Reddit, and emerging social platforms.
• Optimize campaigns against OSB-specific goals including customer acquisition, first deposit, active customer growth, revenue, CAC, CPA, payback, and lifetime value.
• Partner with Creative and Brand teams to develop briefs, refresh pipelines, test plans, and performance feedback loops for sportsbook social creative.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, creative learnings, and executive-ready readouts.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across creative concepts, hooks, audiences, bidding, app events, landing pages, placements, influencer amplification, and platform betas.
• Maintain rigorous QA across creative assets, ad copy, offer messaging, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Social Media Associate Buyer on campaign trafficking, reporting, pacing, QA, and optimization tasks.
• Monitor competitor activity, sports seasonality, platform trends, creative best practices, and audience behavior to identify growth opportunities.
• Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OSB paid social portfolio.

Qualifications

• 5+ years of experience in paid social media buying, digital media planning, performance marketing, or a related role.
• Strong hands-on experience with Meta Ads Manager, TikTok Ads Manager, Snap Ads, X Ads, Reddit Ads, MMPs, analytics tools, and paid social reporting dashboards.
• Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals.
• Experience developing creative testing roadmaps and translating performance data into creative and media optimization decisions.
• Strong analytical skills with the ability to connect channel-level results to broader business outcomes.
• Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders.
• Strong presentation skills across internal and external stakeholders.
• Experience in sports betting, gaming, daily fantasy, subscription, marketplace, entertainment, or other high-velocity consumer acquisition environments preferred.
• Detail oriented, deadline focused, observant, adaptable, and innovative.
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/