Senior Product Manager, Instrumentation
Rush Street InteractiveRush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
We are seeking a strategic and technically-savvy Senior Product Manager, Collection & Instrumentation to own the roadmap, implementation, and governance of our digital data collection ecosystem. This role will report into Data Product & Strategy within the Data & Analytics Organization. It will cover all client-facing digital products across web and mobile channels as they pertain to instrumentation, event tracking, privacy-compliance, and its respective measurement technologies.
This role bridges client-side engineering, analytics, and compliance to ensure our digital foundation is accurate, privacy-resilient, and scalable. It will partner closely with the Analytics and Product teams as well as our Product Manager, Ad & Martech and to align upstream instrumentation with downstream analysis, insights, integrations, attribution, campaign execution, and journey orchestration. The role will oversee an Instrumentation Analyst.
What You'll Do:
Tag, Consent & CDP Platforms
- Own the strategy and processes of these technologies and the roadmap on deployment, configuration, and enhancements for the Tag Management System (e.g., GTM, Tealium, Adobe Launch), Consent Management Platform (CMP), and Customer Data Platform (CDP).
- Define governance, access, and configuration standards to ensure consistency and security in partnership with Data Governance and InfoSec
- Partner with downstream stakeholders to define schema, identity resolution, and activation requirements.
Digital Event Instrumentation & SDKs
- Lead the design and implementation of the global event taxonomy and instrumentation framework across web and mobile products.
- Manage deployment, versioning, and QA of SDKs (analytics, attribution, experimentation, etc.).
- Maintain the events repository, ensuring all tracked events, properties, and payloads are documented, versioned, and accessible.
- Establish scalable intake and prioritization processes for new event and SDK requests.
Data Quality & Compliance
- Define and implement monitoring, validation, and regression testing for event data.
- Ensure compliance with privacy regulations (GDPR, CCPA) in collaboration with Legal and Privacy teams.
- Adapt instrumentation strategies in response to platform and privacy changes (iOS, Android, browsers).
Cross-Functional & Strategic Partnership
- Translate stakeholder requirements into instrumentation roadmaps.
- Act as the connective tissue between client engineering, analytics, and marketing to align tracking solutions with business priorities.
- Manage vendor relationships for tagging, consent, and CDP platforms.
What You'll Bring:
- Bachelor’s degree or comparable work experience in digital development or a related field. MBA or advanced degree preferred.
- 7+ years of experience in product management, analytics engineering, or technical program management with a focus on digital measurement, instrumentation, or SDK strategy.
- Strong hands-on knowledge of web and mobile tracking concepts (cookies, client/server-side tagging, SDK instrumentation, event payloads, query parameters).
- Proficiency with tag managers (e.g., GTM, Segment, Tealium, Adobe Launch, mParticle) and measurement tools (GA4, Firebase, Quantum Metric, Amplitude, Mixpanel, Pendo).
- Experience partnering directly with client-side/front-end engineers to define and deploy SDKs and event tracking.
- Familiarity with privacy and compliance frameworks (GDPR, CCPA, etc.) in digital environments.
- Excellent communication, documentation, and stakeholder management skills.
- Experience implementing automated QA, validation, or regression testing for event instrumentation and SDKs, preferred.
- Familiarity with schema and protocol management tools (dbt, Segment Protocols, custom schema governance platforms), preferred.
- Understanding of CDPs, identity resolution, and data federation strategies, preferred.
- Exposure to A/B testing and experimentation platforms, with experience implementing event-level tracking for test assignment and exposure, preferred.
- Background in industries with complex digital compliance or measurement needs (gaming, fintech, sports betting, healthcare, etc.), preferred.
- 1-3 years of managerial experience, preferred. #LI-REMOTE
Location Eligibility (for nationwide roles): Open to candidates across the U.S. (except California, Washington, Maryland, and New York).
Location Eligibility (for other roles): Location requirements may vary and will be specified in the job posting.
Benefits:
- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
- Paid Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)
- Comprehensive compensation
- Work-life balance initiatives
- Autonomy – we embrace personal freedom and responsibility
- Creativity – we are open to new ideas of how we can be better
- Growth – we want you to develop personally as well as professionally
- Top-notch professionals who are passionate about what they do
- People-oriented environment and supportive atmosphere
As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.
Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.
Be at the forefront of this ground-breaking industry! Apply now!