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Senior Product & Brand Ops Manager

Flutter UK & Ireland
Full-time
Remote friendly (Dublin, Leinster, Ireland)
Worldwide
Marketing
Senior Product & Brand Ops Manager

We’re looking for Senior Product & Brand Ops Manager to join the Gaming Super Tribe. You’ll be the on-the-ground connector between the UK&I Gaming Super Tribe and our brands. Living inside the rhythm of the brand – you’ll be sitting close to commercial and marketing teams to ensure the right initiatives, messages, and priorities flow both ways.

You’ll create internal clarity, hype, and momentum for new product launches and innovations, while acting as the tribe’s daily representative within the brand environment. Your goal - make sure every initiative lands cleanly, is understood, and delivers maximum brand and player impact!

What you’ll do

Embedded Brand Partnership

  • Act as the Super Tribe’s day-to-day point of contact for 1–2 assigned brands.
  • Be deeply embedded in the brand’s commercial and marketing rhythms — joining key stand-ups, planning sessions, and GTM meetings.
  • Ensure brand teams are aware of upcoming features, experiments, and product improvements — and that feedback loops back fast into the tribe.
  • Build trusted relationships across brand ops, marketing, CRM, and commercial managers.

Internal GTM & Storytelling

  • Translate complex product launches into clear internal narratives for commercial and brand teams.
  • Create high-impact internal GTM content — brief decks, launch packs, visuals, talking points — that drive alignment and excitement.
  • Partner with Internal Comms to amplify Gaming stories across Slack, newsletters, and external channels (e.g. LinkedIn posts, UK&I Gaming Pulse).
  • Help the tribe “launch internally before we launch externally”.

Cross-Tribe Coordination & Rhythm

  • Maintain a single view of launch readiness across Discovery, Rewards, and Platform.
  • Contribute to the Hyperloop process — ensuring dependencies, timelines, and brand impacts are tracked and communicated.
  • Keep brand stakeholders informed of delivery progress and upcoming opportunities.
  • Spot misalignments early and escalate through the Head of Product & Brand Ops.

Internal Engagement & Momentum

  • Support initiatives like Gaming Pulse, Super Tribe All-Hands, demos, and townhall segments that keep energy and visibility high.
  • Help curate content for leadership updates and cross-tribe showcases.
  • Measure and report engagement on internal campaigns and launches.

Continuous Improvement & AI Enablement

  • Use AI tools to speed up content creation, summarisation, and reporting.
  • Bring fresh ideas on how to improve comms and coordination efficiency across brands.
  • Capture and share playbooks that scale best practices across the Super Tribe.

How you’ll do it

  • Proven background in product marketing, commercial planning, or brand operations within a digital or gaming business.
  • Deeply collaborative operator who thrives on cross-functional work and fast-paced coordination.
  • Excellent storyteller and communicator; able to make complex product topics simple and exciting.
  • Confident working with senior stakeholders but equally comfortable embedding with manager/IC-level brand teams.
  • Strong grasp of internal comms, campaign planning, and digital tooling (Slack, Miro, etc.).
  • Curious, proactive, and naturally high-energy — someone who makes things move.

What’s on offer

  • £/€1,000 learning fund
  • Twice-yearly bonus (with part of it guaranteed!)
  • Unlimited Holiday
  • Pension contribution scheme
  • Private healthcare
  • Hybrid Working
  • Access to thousands of Udemy courses
  • Invest via the Company Sharesave Scheme

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.

By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.

Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.

About Flutter UK & Ireland

The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.

At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always. We win together through team spirit and unparalleled dedication. When we’re free to be ourselves, we thrive and unleash our unique talents —creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover...

We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

Apply now
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