Senior Performance Manager, Search - Sportsbook

Overview

Fanatics Betting & Gaming is seeking a results-driven Senior Performance Manager, Search (OSB) to own paid search strategy, execution, and optimization for the Online Sportsbook business. This role will be responsible for scaling high-intent customer acquisition while maintaining strong efficiency, quality, and compliance across live sportsbook jurisdictions.

The ideal candidate is technically fluent in paid search, highly analytical, and comfortable managing performance in a fast-moving environment shaped by the sports calendar, promotional intensity, market launches, and customer demand shifts. This individual will partner closely with the Director of Search, agency partners, platform representatives, and cross-functional teams across Promotions, Trading, Product, Creative, Analytics, Compliance, and Finance.

Responsibilities

• Own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Sportsbook.
• Build and refine campaign structures across brand, non-brand, competitor, state, event, promotion, and app acquisition search demand.
• Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support acquisition, first deposit, active customer, revenue, and payback goals.
• Optimize campaigns against OSB-specific economics including CAC, CPA, deposit quality, handle contribution, net gaming revenue, payback, and lifetime value.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, test learnings, and executive-ready readouts.
• Partner with Promotions, CRM, Trading, Brand, Product, and Creative teams to align campaigns with sports moments, market priorities, offers, and customer lifecycle initiatives.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across match types, bidding automation, creative messaging, landing pages, audience signals, app campaigns, and emerging search products.
• Maintain rigorous QA across ad copy, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Search Associate Buyer on campaign trafficking, reporting, pacing, and optimization tasks.
• Monitor competitor activity, market launches, legislative changes, sports seasonality, and search trends to identify growth opportunities.
• Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OSB search portfolio.

Qualifications

• 6+ years of experience in paid search, performance marketing, growth marketing, or a related digital media role.
• Strong hands-on experience with Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, Google Analytics, and campaign management tools.
• Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals.
• Experience building campaigns, analyzing query-level performance, optimizing bid strategies, and developing structured testing roadmaps.
• Strong analytical skills with the ability to connect channel-level results to broader business outcomes.
• Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders.
• Strong presentation skills across internal and external stakeholders.
• Experience in sports betting, gaming, daily fantasy, fintech, subscription, marketplace, or other regulated performance marketing environments preferred.
• Detail oriented, deadline focused, observant, adaptable, and innovative.
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/