The Senior Marketing Manager will own and lead Sky Bet’s Racing & SAS (Sports and Specials) Marketing strategy, with Fan First at its core.

Reporting into the Head of Marketing Strategy, your role is accountable for defining how Sky Bet shows up for modern football fans across the UK & Ireland putting fans needs, emotions and behaviours at the heart of everything we do. All the way through the sporting calendar, you’ll set the strategic direction for Racing and SAS,  delivering distinctive campaigns that ensure Sky Bet consistently delivers epic standout experiences for fans.

You'll be a guardian for the brand's high bar in advertising standards, connecting Sky Bet to the modern football fan across sponsorships, partnerships, content, traditional and non-traditional advertising. Along with a diversity and Responsible Gaming advocate. 

This is a senior leadership role with significant influence across the business. You’ll shape the narrative for Sky Bet in these sports, drive brand growth and commercial performance, and ensure our marketing earns attention by genuinely improving the fan experience all while meeting the highest standards of responsibility and trust.

What You’ll Do

• Be responsible for the end-to-end Racing and SAS Marketing strategy for Sky Bet, rooted in the Fan First proposition and aligned to brand, proposition and commercial goals, using insight and data to influence decisions and shape propositions.

• Establish strong relationships with external agencies (media and creative), working closely with them to plan and implement forward thinking, innovative marketing campaigns that are aligned to business objectives.

• Lead the development of integrated campaigns that prioritise fan needs, simplify complexity and enhance the enjoyment of the event through the 'gateway' lens of the wider sporting world: from Superbowl and Darts world champs to Cheltenham to and NBA finals.

• Act as the senior marketing lead across the business, partnering closely with commercial, trading, product, media, creative, PR, Acquisition, Play and ops teams - co-ordinating a 360 campaign

• Own Racing and SAS marketing budgets, forecasting and performance reporting, using findings to continuously optimise impact.

• Lead, coach and develop a high-performing team, setting clear objectives and fostering a culture of accountability, curiosity and creative ambition.

How You'll Do It

• A passion for understanding sport culture and fan behaviour, with a genuine passion for improving the fan experience.

• Strong strategic capability, able to translate insight into simple, compelling and effective marketing ideas.

• Proven experience leading agencies and cross-functional teams to deliver integrated campaigns at scale.

• Excellent grasp of the creative process, with high standards for briefing, feedback and execution.

• Commercially minded, balancing brand-building with performance and customer value.

• A confident leader who develops talent, challenges thinking and constantly raises the bar.

What’s in it for you:

• Flexible ways of working - Weekly office presence required and some travel to other sites
• £/€1,000 learning fund each year
• 32 hours paid volunteering time per year
• Twice-yearly bonus (with part of it guaranteed!)
• Pension contribution scheme
• Private healthcare
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• Uncapped holiday

About Sky Betting & Gaming:

At Sky Betting & Gaming, better is just the beginning.

Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet - the UK’s no.1 betting app, Sky Vegas - the UK’s no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker!

We want to empower you to create a career you’re proud of, to feel like you belong, and provide you with everything you ned to do your job.

Plus, Sky Betting & Gaming is part of the UK & Ireland region of Flutter — a collection of big-hitting entertainment brands such as, Betfair, Paddy Power. PokerStars and tombola

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to use our significant scale and our challenger mindset to change our industry for the better.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.