Senior Manager of Analytics – Sports
BetMGMDiscover What’s Possible at BetMGM
Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:
Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.
About the Role
The Senior Manager of Analytics – Sports is a key strategic leader responsible for shaping the analytical vision, direction, and impact of the sportsbook business. This role drives commercial performance through advanced analytics, predictive modeling, experimentation, and deep customer insights.
Leading a team of 6–10 high-performing analysts, the Senior Manager partners with Sports Commercial, Trading, Product, Marketing, CRM, VIP, and Finance to identify opportunities, influence decision-making, and deliver transformative insights across acquisition, retention, pricing, promotions, and customer value.
The successful candidate will elevate the organization’s analytical maturity — strengthening KPI frameworks, improving offer and pricing efficiency, and enabling evidence-based decision-making that drives meaningful NGR growth.
Strategic Leadership & Commercial Impact
Own the sportsbook analytical strategy, ensuring alignment with commercial OKRs, product roadmaps, and market dynamics.
Influence senior leadership through high-quality insights on pricing, promotions, margin, customer cohorts, and market-level performance.
Lead the definition, tracking, and optimization of key sportsbook performance KPIs.
Build rigorous test & learn frameworks to evaluate new promotions, pricing changes, and product enhancements.
Advanced Analytics, Modeling & Experimentation
Oversee development of predictive models (retention, churn, promo elasticity, value forecasting).
Lead the execution of controlled experiments (A/B tests), including methodology, guardrails, success metrics, and insights.
Develop and advance analytic frameworks supporting customer segmentation, promotion ROI, cannibalization, and market performance.
Team Management & Talent Development
Manage, mentor, and grow a team of 6–10 analysts by developing technical skills, business acumen, and communication capability.
Prioritize workload and ensure analytical outputs are accurate, timely, and high-impact.
Build a culture of curiosity, rigorous thinking, and continuous improvement.
Operational Excellence & Data Enablement
Drive automation of recurring analytics and dashboarding, reducing manual outputs and accelerating speed-to-insight.
Partner with Data Engineering to build high-quality, model-ready and analysis-ready datasets.
Improve data quality, performance reporting, and insight accessibility for key stakeholders.
Cross-Functional Partnership
Act as a strategic partner to Sports Commercial, Trading, Marketing, Product, VIP, and Finance.
Serve as the primary analytical advisor for sportsbook decision-making, including promotional optimization, customer strategy, and performance management.
Translate complex analytics into clear, compelling stories for senior stakeholders.
Education and Experience:
Bachelor’s or Master’s degree in Analytics, Statistics, Business, or a related field.
8+ years of experience in data analytics, with at least 3 years in a leadership role.
Proven experience in the online gaming industry.
Technical Expertise:
Strong proficiency in data analytics tools (e.g., SQL, Python, R) and visualization platforms (e.g., Tableau, Power BI, Looker).
Experience with statistical modeling, A/B testing, and customer segmentation techniques.
Familiarity with online gaming platforms, trading systems, and marketing technologies.
Leadership & Soft Skills:
Strategic thinker with a proven ability to balance short-term results with long-term goals.
Excellent communication and storytelling skills, with the ability to simplify complex data insights for senior stakeholders.
Collaborative team player who excels in cross-functional environments.
Demonstrated success in coaching and developing high-performing analytics teams.
Preferred Qualifications:
Experience in high-growth industries such as online gaming, e-commerce, or digital media.
Familiarity with advanced attribution modeling and incrementality testing.
Experience in customer experience, commercial and VIP analytics
The annual salary range for this position is $141000 to $175000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.
Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
About BetMGM
BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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