Senior Insight Analyst

Company Description

The Rank Group is a Venues and Digital gaming businesses. If you’re not sure who we are, you may be more familiar with us through our venue brands; Mecca Bingo and Grosvenor Casino.

We employ circa 8,000 people globally, with our UK office functions being located in Maidenhead (Head Office), Sheffield (Customer Solutions Hub), London (Digital) and a further office in Gibraltar, which is home to our existing Rank Digital function.

We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you’ll instantly be part of a high-performing and inclusive culture, which works closely to support our Customer-facing teams.

Job Description

This role sits within our centralised Analytics department. Our mission is to provide insight relative to Marketing, Customer Insights, Safer Gambling and establish a strong culture of data-driven decision making in our organisation's strategy.  

This role supports the Digital business and as an Snr Insight Analyst, you will work on a diverse range of projects, providing insightful and actionable analyses to support recommendations on commercial decisions, on areas such as acquisition, CRM and loyalty programs, cross-sell strategies, churn and customer behaviour.

Main Accountabilities & Responsibilities:

• Customer insights: interpret and analyse a suite of daily, weekly, and monthly dashboards to identify key trends, opportunities, and risks across the business.
• Targeted Analytics for CRM Campaigns:
  • Deliver deep-dive performance analysis across CRM journeys (email, SMS, direct mail).
  • Provide segment-level analysis to guide targeting, cadence, and channel mix decisions.
  • Evaluate uplift, conversion, and retention metrics to influence future planning.
• CRM Campaign Testing & Experimentation
  • Support test design and control group methodologies for CRM campaigns.
  • Interpret results of control group experiments to inform strategic rollouts.
• Standardised reporting & ROI analysis: Ensuring a test and control culture to statistically prove success of campaigns and promotional activities. Determining key success criteria and providing independent measurement of ROI on business activities
• Stakeholder engagement: Build and maintain close working relationships with key stakeholders across Marketing, CRM and Commercial teams. Present analytical findings and collaborate on strategies to drive business performance
• Champion customer centricity: advocate for a customer-centric approach throughout the organization, driving commercial and ROI-focused decisions that prioritize both customer satisfaction and player protection.
• Mentorship: provide guidance and mentorship to junior analysts within the team
• Ad-hoc analysis: Providing ad hoc analysis to support various business departments, providing clear and actionable insights that contribute to strategic decision-making.

Qualifications

Qualifications / Experience

• Graduate and/or postgraduate degree in a relevant discipline (e.g. STEM, Maths, Statistics, Physics but not exclusively) or equivalent experience
• More than 3 years working experience in an analytical role, preferably within the gambling or gaming industry.
• Proficient in SQL and one or more of the following: Python, R, SAS
• Knowledge of Data visualisation software, PowerBI preferrable
• Proven ability to analyse large sets and translate them into insights and actionable business recommendations
• Strong communication, collaboration, and presentation skills, with the ability to convey complex information to a variety of stakeholders

Personal Qualities

• Strong problem-solving skills with a keen attention to detail.
• Strategic thinker with the ability to be tactically responsive to changing business needs.
• Confidence in analysing and interpreting complex data, providing clarity in discussions to achieve resolutions.
• Ability to present a credible and positive image both internally and externally.

Additional Information

What will you get in return?

Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment – so you can #BeYourself.

Wellbeing@Rank is important... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

From pensions to bonus schemes, and private medical insurance to life insurance – we've got you covered.

*Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location.

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview. 

#LI-Onsite

You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.